McDonald's China Launches Its First-Ever NFT, the 'Big Mac Rubik's Cube'
Niko Pajkovic — October 12, 2021 — Tech
References: mcdonalds.cn & cryptonewmedia.press
McDonald's China appears to be the next major fast-food chain to hop aboard the NFT bandwagon, launching its very own NFT dubbed the 'Big Mac Rubik's Cube.' According to the company, the launch is, in part, a commemorative nod to McDonald's 31st anniversary in China.
In addition, the new NFT launch coincides with the opening of the chain's newest headquarters on the west bank of Shanghai. As for the actual NFT piece, the 'Big Mac Rubik's Cube' is a 3D, digital token inspired by the architecture and design of the new Shanghai-based headquarters. Of course, the cube comes in a red, orange, and yellow colorway to match the brand's iconic logo.
According to the company, McDonald's China will release 188 of the 'Big Mac Rubik's Cube' NFTs. "At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”, said Zhang Jiayin, CEO of McDonald’s China.
Image Credit: McDonald's China
In addition, the new NFT launch coincides with the opening of the chain's newest headquarters on the west bank of Shanghai. As for the actual NFT piece, the 'Big Mac Rubik's Cube' is a 3D, digital token inspired by the architecture and design of the new Shanghai-based headquarters. Of course, the cube comes in a red, orange, and yellow colorway to match the brand's iconic logo.
According to the company, McDonald's China will release 188 of the 'Big Mac Rubik's Cube' NFTs. "At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”, said Zhang Jiayin, CEO of McDonald’s China.
Image Credit: McDonald's China
Trend Themes
1. Fast-food Chain Nfts - Fast-food chains can leverage the NFT trend to promote their brand and commemorate special occasions.
2. Digital Commemoration - Digitally commemorating special occasions through NFTs can be a unique and innovative way for companies to connect with their employees and consumers.
3. Trend-inspired Nfts - Creating NFTs inspired by current trends can attract consumer attention and generate buzz for a brand.
Industry Implications
1. Fast Food - The fast food industry can capitalize on NFTs to create unique and memorable experiences for their customers.
2. Digital Art - The rise of NFTs presents an opportunity to explore the intersection of digital art and commerce in new and innovative ways.
3. Marketing and Advertising - Marketing and advertising industries can leverage NFTs to create innovative and attention-grabbing campaigns for their clients.
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