Crumpton Oaks is Launching Two New Flavors to Broaden Reach
Michael Hemsworth — March 5, 2021 — Marketing
References: crumptonoaks & talkingretail
These new Crumpton Oaks ciders are being launched by the brand to offer Millennial shoppers a flavor that has their taste preferences in mind. The ciders come in Dark Fruit and Cherry & Berry flavor options, which are both available now in both two-liter bottles as well as four-packs of cans. The drinks maintain a premium flavor experience that is also focused on accessibility with a competitive price point for consumers to easily pinpoint thanks to its on-pack placement.
Brand Manager Alison Reilly spoke on the new Crumpton Oaks ciders saying, "Cherry & Berry is a well-known flavor combination in soft drinks but completely new to the cider category. The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer. Twenty-eight to thirty-four-year-olds also account for the biggest share in total fruit cider growth which presents a huge opportunity for Crumpton Oaks – especially via innovative fruit flavors like Cherry & Berry.”
Brand Manager Alison Reilly spoke on the new Crumpton Oaks ciders saying, "Cherry & Berry is a well-known flavor combination in soft drinks but completely new to the cider category. The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer. Twenty-eight to thirty-four-year-olds also account for the biggest share in total fruit cider growth which presents a huge opportunity for Crumpton Oaks – especially via innovative fruit flavors like Cherry & Berry.”
Trend Themes
1. Millennial-targeted Fruit Ciders - Brands can capitalize on the growing fruit cider market by creating innovative flavor combinations that appeal to younger generations.
2. Premium Accessibility - Brands can create products that offer both a premium flavor experience and a competitive price point for consumers to increase accessibility and appeal to a wider audience.
3. Innovative Packaging Placement - Brands can increase sales by strategically placing on-pack pricing information in easily noticeable locations on their product packaging.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can create new and innovative fruit cider offerings that appeal to younger generations and meet their changing taste preferences.
2. Packaging Industry - Brands in the packaging industry can offer innovative packaging solutions that help brands increase sales by placing pricing information in easily noticeable locations on their products.
3. Market Research Industry - Market research firms can provide valuable insights to brands in the beverage industry by analyzing consumer data to identify trends and changing taste preferences.
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