This McVitie's Coronation Cake Celebrates Their Majesties
Michael Hemsworth — May 6, 2023 — Lifestyle
References: mcvities & retailtimes
This McVitie's Coronation cake has been created, baked and decorated with the special occasion in mind to commemorate the Coronation of His Majesty King Charles III. The cake signals the Carolean age and draws inspiration from the ethos of the Prince's Foundation: Respecting the Past, Building the Future. Each tier of the cake is inspired by a particular aspect of the regalia for the historic coronation and took five-months to create from the planning process through to the final decoration.
UK and Ireland Managing Director David Murray spoke on the McVitie's Coronation cake, "On behalf of the pladis family, it is an honour for us to present this uniquely crafted cake to celebrate Their Majesties’ Coronation. As a Royal Warrant holder, this culinary contribution to the Coronation builds on a long history proudly serving the British Royal Family.”
UK and Ireland Managing Director David Murray spoke on the McVitie's Coronation cake, "On behalf of the pladis family, it is an honour for us to present this uniquely crafted cake to celebrate Their Majesties’ Coronation. As a Royal Warrant holder, this culinary contribution to the Coronation builds on a long history proudly serving the British Royal Family.”
Trend Themes
1. Regal Celebration Cakes - Creating elaborately themed cakes to commemorate important historical occasions presents an opportunity for bakers to showcase their skills and cater to a luxury market.
2. Royal Warrant Partnership - Collaborating with the British Royal Family and holding a Royal Warrant creates a unique and prestigious brand association for food and beverage companies.
3. Sustainable Heritage Ingredients - Using traditional and locally sourced ingredients in the creation of luxury cakes can appeal to consumers interested in sustainable and ethical food practices.
Industry Implications
1. Bakery - The bakery industry has the opportunity to create and sell themed cakes inspired by historical events and to partner with the British Royal Family to cater to a luxury market.
2. Food and Beverage - Food and beverage companies can tap into the prestige of holding a Royal Warrant by creating products or menus that feature traditional British ingredients and heritage recipes.
3. Luxury and Hospitality - Luxury and hospitality industries could collaborate with food and beverage companies to offer themed cakes and menus, highlighting authentic British culture and traditions.
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