Tyrrells Roasted Chicken & Sage Crisps are Inspired by a Classic Dinner
Michael Hemsworth — September 3, 2024 — Lifestyle
References: tyrrellscrisps & glasgowtimes
The Tyrrells Roasted Chicken & Sage crisps are headed to the UK as the brand's latest snack product perfect for consumers to pick up this fall when cravings for potato chips increase.
The snack is crafted with the brand's signature kettle-cooked potato chips that are covered in the flavors of roasted chicken and sage that will call to mind Sunday roast dinners. The snack is headed to select retailers in the UK this month and responds to increased consumer demand for snacks with greater flavor complexity.
Marketing Manager Jane Jones spoke on the new Tyrrells Roasted Chicken & Sage crisps saying, "At Tyrrells, we continue to lead the premium crisp sharing category, and our latest creation is no exception! With over 90 Great Taste Awards under our belt, we’re committed to bringing exciting new flavours that resonate with our consumers. We’re thrilled to introduce our Roasted Chicken & Sage crisps – a delightful blend that promises to elevate your snacking experience."
The snack is crafted with the brand's signature kettle-cooked potato chips that are covered in the flavors of roasted chicken and sage that will call to mind Sunday roast dinners. The snack is headed to select retailers in the UK this month and responds to increased consumer demand for snacks with greater flavor complexity.
Marketing Manager Jane Jones spoke on the new Tyrrells Roasted Chicken & Sage crisps saying, "At Tyrrells, we continue to lead the premium crisp sharing category, and our latest creation is no exception! With over 90 Great Taste Awards under our belt, we’re committed to bringing exciting new flavours that resonate with our consumers. We’re thrilled to introduce our Roasted Chicken & Sage crisps – a delightful blend that promises to elevate your snacking experience."
Trend Themes
1. Flavored Snack Chips - Tyrrells' new Roasted Chicken & Sage crisps highlight a growing consumer desire for snack options with complex and novel flavors.
2. Seasonal Snack Offerings - Introducing snacks tailored to specific seasons, like Tyrrells' fall-targeted chips, captures market enthusiasm for timely and relevant flavors.
3. Nostalgic Food Experiences - Creating snacks that evoke classic meals, such as Sunday roasts, taps into consumer nostalgia and enhances brand differentiation.
Industry Implications
1. Snack Food Industry - The launch of Tyrrells' Roasted Chicken & Sage crisps demonstrates a shift towards premium, flavor-rich snack products in the competitive snack food sector.
2. Retail Industry - Seasonally-targeted products like fall-themed snacks provide retailers with unique opportunities to cater to fluctuating consumer preferences throughout the year.
3. Food and Beverage Marketing - Brands like Tyrrells can leverage their award-winning reputation and innovative flavors to enhance their standing in the premium snack market.
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