Seabrook Crisps Fish & Chips Celebrates the Brand's 75th Anniversary
Michael Hemsworth — April 30, 2020 — Marketing
References: seabrookcrisps & conveniencestore
Fish & chips is a quintessential British meal that's loved by Brits themselves and many consumers around the world, so these new Seabrook Crisps Fish & Chips are a snack that aims to capture the flavor of the fare in a new format.
The chips are a limited-edition offering created to help celebrate the brand's 75th anniversary and are sure to satisfy consumers with a penchant for artisan-style snacks. The chips are packaged in special edition bags that are covered in a newspaper print with stories from 1945 to help further highlight the commemorative nature of the snack.
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Crisps Fish & Chips saying, "It’s a testament to the brand and the quality of product that Seabrook Crisps is celebrating 75 years and is still continuing to excite the nation’s taste buds and grow in today’s fiercely competitive market. We’re immensely proud of our Yorkshire roots and the partnership with the Yorkshire Evening Post for our limited edition Fish & Chips flavor is a great way to celebrate 75 years of a truly iconic brand. We want retailers and consumers to share in the celebrations and will continue to invest in the brand with an ATL campaign that will drive awareness and sales.”
The chips are a limited-edition offering created to help celebrate the brand's 75th anniversary and are sure to satisfy consumers with a penchant for artisan-style snacks. The chips are packaged in special edition bags that are covered in a newspaper print with stories from 1945 to help further highlight the commemorative nature of the snack.
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Crisps Fish & Chips saying, "It’s a testament to the brand and the quality of product that Seabrook Crisps is celebrating 75 years and is still continuing to excite the nation’s taste buds and grow in today’s fiercely competitive market. We’re immensely proud of our Yorkshire roots and the partnership with the Yorkshire Evening Post for our limited edition Fish & Chips flavor is a great way to celebrate 75 years of a truly iconic brand. We want retailers and consumers to share in the celebrations and will continue to invest in the brand with an ATL campaign that will drive awareness and sales.”
Trend Themes
1. Limited-edition Snacks - Creating limited-edition offerings in commemoration of special occasions or milestones can drive interest and sales.
2. Artisan-style Snacks - There is an opportunity to cater to consumers who have a preference for unique, high-quality snacks by offering artisan-style snack options.
3. Celebrating Heritage - Brands can celebrate their heritage and history by creating products and campaigns centered around their unique story, which could ultimately drive brand loyalty among consumers.
Industry Implications
1. Snack Food Industry - The snack food industry could benefit from introducing innovative products, including limited-edition and artisan-style snacks, to cater to changing consumer tastes.
2. Advertising Industry - There is an opportunity for advertising agencies to create campaigns centered around the heritage and history of brands, which could drive awareness and sales.
3. Media Industry - The media industry could collaborate with brands by featuring their heritage and story in their content, driving interest and engagement among consumers.
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