The Tyrells British Beef & Ale Snack Crisps are Perfect with a Pint
Michael Hemsworth — August 19, 2021 — Marketing
References: kpsnacks & talkingretail
The Tyrells British Beef & Ale snack crisps come as a pub fare-inspired snack for consumers looking to enjoy a premium flavor experience when craving a crunchy nosh. The snack chips follow on the increased consumer preference for meat-focused flavors and are inspired by the classic pub meal for consumers to enjoy on their own or with a glass of their favorite drink. The chips will be rolling out to retailers in the UK starting on August 30, 2021 in 40-gram single packs at a price point of 85p each.
Marketing Manger Beth Minch spoke on the new Tyrells British Beef & Ale snack crisps saying, "We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere.”
Marketing Manger Beth Minch spoke on the new Tyrells British Beef & Ale snack crisps saying, "We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere.”
Trend Themes
1. Pub-inspired Snacks - There is an opportunity for food companies to create unique and flavorful pub-inspired snacks that cater to the increasing consumer preference for meat-focused flavors.
2. Meat-focused Flavors - Products with a strong meat-focused flavor profile could appeal to consumers looking for a premium flavor experience when snacking.
3. Premium Snack Chips - The increasing demand for premium snack options provides an opportunity for companies to create snack chips with high-quality flavors and ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of pub-inspired snacks by creating products with unique and bold flavor profiles.
2. Snack Foods - The snack foods industry can cater to consumers looking for premium snacking options by using high-quality ingredients and unique flavor combinations.
3. Craft Beer and Spirits - Craft beer and spirits companies can pair their products with innovative pub-inspired snack options to create a unique and elevated tasting experience for consumers.
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