The Kettle Chips Tastes of Britain Range Includes Three New Flavors
Michael Hemsworth — October 14, 2020 — Marketing
References: kettlebrand & foodbev
The Kettle Chips Tastes of Britain range has been launched in the UK as a new snack option for consumers that aims to offer an alternative way to enjoy a number of different British cuisines. The snack range consists of three flavor options including Seaside Salt & Malt Vinegar, Sunday Lunch Roast Chicken & Thyme and Gardeners' Classic Rosemary & Sea Salt. Each of the snacks are hand-cooked using authentic ingredients and are meant to evoke specific memories for consumers.
Senior Brand Manager Kizzy Beckett spoke on the Kettle Chips Tastes of Britain range saying, "After this recent period of uncertainty, consumers have been calling out for the comforting nostalgia of traditional food. The three new recipes included in our Tastes of Britain sub-range will be sprinkled liberally over our delicious hand cooked chips, offering a tribute to some of Britain’s most loved foods in a way which will offer broad appeal.”
Senior Brand Manager Kizzy Beckett spoke on the Kettle Chips Tastes of Britain range saying, "After this recent period of uncertainty, consumers have been calling out for the comforting nostalgia of traditional food. The three new recipes included in our Tastes of Britain sub-range will be sprinkled liberally over our delicious hand cooked chips, offering a tribute to some of Britain’s most loved foods in a way which will offer broad appeal.”
Trend Themes
1. Nostalgic Food - The Kettle Chips Tastes of Britain range taps into the trend of consumers seeking comforting nostalgia through traditional food.
2. Authentic Ingredients - The use of authentic ingredients in the snack range highlights the trend of consumers looking for products that offer an authentic culinary experience.
3. Flavor Exploration - The three new flavor options in the Kettle Chips Tastes of Britain range caters to the trend of consumers wanting to explore and experience different tastes.
Industry Implications
1. Snack Food - The launch of the Kettle Chips Tastes of Britain range presents an opportunity for the snack food industry to tap into the demand for nostalgic and authentic snack options.
2. Food Manufacturing - The production of snacks using authentic ingredients in the Kettle Chips Tastes of Britain range highlights an opportunity for the food manufacturing industry to meet the consumer demand for authentic and high-quality products.
3. Culinary Tourism - The Tastes of Britain range offers an opportunity for the culinary tourism industry to promote British cuisines and attract tourists who are interested in exploring regional flavors and tastes.
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