Most Wanted Sauvignon Blanc Fizz Has a Less Than 0.5% ABV
Michael Hemsworth — October 11, 2023 — Lifestyle
References: mostwantedwines & foodbev
Most Wanted Sauvignon Blanc Fizz is a new low-alcohol addition to the UK-based wine brand's product portfolio that's perfect for consumers to pick up ahead of the holidays.
The wine comes conveniently canned for easy carrying and pouring, and features a less than 0.5% ABV with just 28-calories per can to give it both a low alcohol and low calorie profile. The wine responds to consumer demand for low and no alcohol products in single-serve formats that can be enjoyed in a variety of occasions. Priced at £2 per 200ml can, the product is available now at Morrisons across the UK.
Brand Manager Sarah Watkins spoke further on the Most Wanted Sauvignon Blanc Fizz saying, "Our consumers wanted a convenient, alcohol-free option that aligns with their lifestyle choices, and we’re proud to have met that demand head-on. It’s our belief that, while taste remains paramount, the convenience and sustainability of the canned format are key differentiators in today’s evolving wine landscape.”
The wine comes conveniently canned for easy carrying and pouring, and features a less than 0.5% ABV with just 28-calories per can to give it both a low alcohol and low calorie profile. The wine responds to consumer demand for low and no alcohol products in single-serve formats that can be enjoyed in a variety of occasions. Priced at £2 per 200ml can, the product is available now at Morrisons across the UK.
Brand Manager Sarah Watkins spoke further on the Most Wanted Sauvignon Blanc Fizz saying, "Our consumers wanted a convenient, alcohol-free option that aligns with their lifestyle choices, and we’re proud to have met that demand head-on. It’s our belief that, while taste remains paramount, the convenience and sustainability of the canned format are key differentiators in today’s evolving wine landscape.”
Trend Themes
1. Low-alcohol Beverages - The launch of Most Wanted Sauvignon Blanc Fizz reflects the growing consumer demand for low and no alcohol products in single-serve formats.
2. Convenient Packaging - The canned format of Most Wanted Sauvignon Blanc Fizz offers consumers a convenient and portable option to enjoy their favorite wine on various occasions.
3. Health-conscious Choices - With just 28 calories per can, Most Wanted Sauvignon Blanc Fizz caters to the increasing consumer interest in low-calorie beverages without compromising on taste.
Industry Implications
1. Wine and Spirits - The launch of Most Wanted Sauvignon Blanc Fizz highlights the potential for wine brands to tap into the growing market of low and no alcohol products.
2. Packaging - The rise in demand for canned wines like Most Wanted Sauvignon Blanc Fizz presents opportunities for packaging companies to develop innovative solutions for convenient and sustainable packaging.
3. Health and Wellness - The introduction of low-alcohol and low-calorie wine options like Most Wanted Sauvignon Blanc Fizz showcases the potential for the health and wellness industry to expand its offerings to cater to consumers' preferences.
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