The Bombay Sapphire Gin & Tonic Features a Premium Profile
Michael Hemsworth — February 8, 2020 — Marketing
References: bacardi & talkingretail
The Bombay Sapphire Gin & Tonic is a ready-to-drink product from the makers of the namesake gin that targets the increasing number of consumers seeking out a convenient way to enjoy their favorite cocktails. The drink is made with the brand's premium London dry gin and crisp tonic to offer consumers a canned libation that doesn't skimp on quality ingredients. The drink comes in 250ml cans with a matte finish that's reported to help the product stay colder and fresher for longer.
Vice President at Bombay Sapphire Victoria Morris spoke on the Bombay Sapphire Gin & Tonic saying, "We have created an RTD befitting the name in terms of taste, quality, craft and ingredients. We look forward to shaking up the RTD category with an option that our fans will love."
Vice President at Bombay Sapphire Victoria Morris spoke on the Bombay Sapphire Gin & Tonic saying, "We have created an RTD befitting the name in terms of taste, quality, craft and ingredients. We look forward to shaking up the RTD category with an option that our fans will love."
Trend Themes
1. Ready-to-drink Cocktails - The rise in consumer demand for convenient cocktails presents an opportunity for businesses to offer high-quality and ready-to-drink options like the Bombay Sapphire Gin & Tonic.
2. Premium Canned Beverages - There is a growing market for premium canned beverages that prioritize quality ingredients and craftsmanship, as exemplified by the Bombay Sapphire Gin & Tonic.
3. Matte Finish Packaging - The use of matte finish packaging in canned cocktails, as seen in the Bombay Sapphire Gin & Tonic, can enhance the product's freshness and coldness retention, creating a disruptive edge.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage the trend of high-quality canned cocktails to offer convenient, premium options to consumers.
2. Ready-to-drink (RTD) Category - The ready-to-drink category can be disrupted through the introduction of sophisticated and premium offerings like the Bombay Sapphire Gin & Tonic.
3. Packaging and Labeling - The packaging and labeling industry can explore the use of matte finishes to provide enhanced freshness and coldness retention for canned products like cocktails, creating a disruptive packaging solution.
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