Brothers Cider is Launching Two New Flavors and Bringing Back Another
Michael Hemsworth — March 17, 2021 — Marketing
References: brotherscider & conveniencestore
A new series of libations are being launched by Brothers Cider in the UK that are sure to come as welcome news to consumers this spring and summer as they seek out a refreshing option to try out.
The brand is launching two new varieties including Honeycomb and Pink Grapefruit, while also bringing back its Cloudy Lemon option because of popular demand. The English ciders each feature a 4% ABV and are characterized by their refreshing flavor profiles that are all perfect for enjoyment in the warm weather.
Senior Marketing Manager at Brothers Cider Nicola Randall spoke on the brand's latest launch saying, "We know that there is a huge desire from fruit cider drinkers for new and interesting flavours, therefore we are confident that our two new and original flavours Pink Grapefruit and Honeycomb, will not only excite our existing customers but bring in new ones as well. As part of our flavour strategy for 2021 and as a leader in innovation within the category, we are also excited about the return of Cloudy Lemon, which was the industry’s first Lemon flavoured cider. We faced a huge demand from our customers to bring it back and we listened.”
The brand is launching two new varieties including Honeycomb and Pink Grapefruit, while also bringing back its Cloudy Lemon option because of popular demand. The English ciders each feature a 4% ABV and are characterized by their refreshing flavor profiles that are all perfect for enjoyment in the warm weather.
Senior Marketing Manager at Brothers Cider Nicola Randall spoke on the brand's latest launch saying, "We know that there is a huge desire from fruit cider drinkers for new and interesting flavours, therefore we are confident that our two new and original flavours Pink Grapefruit and Honeycomb, will not only excite our existing customers but bring in new ones as well. As part of our flavour strategy for 2021 and as a leader in innovation within the category, we are also excited about the return of Cloudy Lemon, which was the industry’s first Lemon flavoured cider. We faced a huge demand from our customers to bring it back and we listened.”
Trend Themes
1. New Cider Flavors - The launch of two new cider flavors and the success of a previously popular flavor shows a trend towards the development of innovative and refreshing flavors for the upcoming summer season.
2. Fruit Cider Innovation - Brothers Cider's emphasis on being a leader in innovation within the category of fruit ciders highlights a trend towards companies focusing on unique and original flavor profiles.
3. Refreshing Alcoholic Beverages - The release of these new cider flavors suggests a trend towards consumers desiring refreshing and light alcoholic beverages for the warm weather ahead.
Industry Implications
1. Alcoholic Beverage - The launch of Brothers Cider's new flavors reflects a trend in the alcoholic beverage industry towards unique and innovative products to cater to consumer preferences.
2. Fruit Cider - Brothers Cider's focus on being a leader in innovation within the category of fruit ciders shows an opportunity for disruption and innovation within the industry for refreshing and unique flavor profiles.
3. Summer Season - The release of these new alcoholic beverages aligns with a trend in the seasonal industry of preparing and promoting summer-ready products and offerings.
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