This Collection Reinterprets Classic Drinks & Creates Novel Flavors
Rahul Kalvapalle — June 30, 2022 — Lifestyle
References: blakeshardcider & brewbound
Blake's Hard Cider has blossomed into one of the most respected cideries around since it was established in Michigan back in 2013, and with the status of largest craft cidery in the midwest U.S. long solidified, the company is looking to embrace the summer with the launch of a truly delectable cider collection that covers a variety of flavor bases.
Launched as part of the brewery's exciting 'Summer of Cider' campaign, this particular cider collection includes the 'Peach Party' craft cider, which combines hints of perfectly ripe and plump peaches with the unmistakable tartness of blackberries in a cider that comes in at 6.5 percent ABV. The cider collection also caters to lovers of tropical beverages thanks to the inclusion of the 'Tropicolada' variety, which reinterprets the classic pina colada.
Image Credit: Blake's Hard Cider
Launched as part of the brewery's exciting 'Summer of Cider' campaign, this particular cider collection includes the 'Peach Party' craft cider, which combines hints of perfectly ripe and plump peaches with the unmistakable tartness of blackberries in a cider that comes in at 6.5 percent ABV. The cider collection also caters to lovers of tropical beverages thanks to the inclusion of the 'Tropicolada' variety, which reinterprets the classic pina colada.
Image Credit: Blake's Hard Cider
Trend Themes
1. Fruit-infused Ciders - Cider makers can develop new flavors and taste niches by implementing fruit infusions.
2. Summer-themed Collections - Seasonal campaigns and collections are a way for cider companies to create buzz and capitalize on changing consumer preferences.
3. Novel Flavors Combos - Mixing unexpected flavors can create differentiated products in a saturated market and enable expansion into new consumer segments.
Industry Implications
1. Craft Beverage - The craft beverage market offers opportunities for small-scale production of niche apple ciders, allowing businesses to tap into the growing trend of alternative alcoholic beverages.
2. Seasonal Food and Drink - Summer-themed seasonal offerings can attract consumers seeking new flavor combinations and differentiated experiences.
3. Hospitality - Bars, restaurants, and hotels can feature a variety of cider and offer seasonal drink specials, expanding their offerings beyond traditional alcoholic beverages.
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