Blake's Hard Cider Has Launched New Flavors and a Variety Pack
Michael Hemsworth — June 30, 2022 — Marketing
References: blakeshardcider & csnews
Blake's Hard Cider has announced new products arriving just in time for the summertime to keep consumers satisfied in the increasingly competitive ready-to-drink alcohol market.
The brand is introducing two new flavors and a variety pack as part of its Summer of Cider campaign, which will satiate those with a penchant for fruit-forward flavors. The drinks include the Peach Party and Tropicolada flavors, which will be amiable year-round and as a summer-only option, respectively. Both of the new flavors will be available on their own in six-packs of 12-ounce cans as well as in the Vacation Mode Summer Variety Pack priced at $10.99 and $18.99, respectively.
The new products from Blake's Hard Cider are branded with eye-catching imagery just like the existing options in its portfolio to make them instantly recognizable for shoppers.
The brand is introducing two new flavors and a variety pack as part of its Summer of Cider campaign, which will satiate those with a penchant for fruit-forward flavors. The drinks include the Peach Party and Tropicolada flavors, which will be amiable year-round and as a summer-only option, respectively. Both of the new flavors will be available on their own in six-packs of 12-ounce cans as well as in the Vacation Mode Summer Variety Pack priced at $10.99 and $18.99, respectively.
The new products from Blake's Hard Cider are branded with eye-catching imagery just like the existing options in its portfolio to make them instantly recognizable for shoppers.
Trend Themes
1. Fruit-forward Flavors - Explore the idea of incorporating more exotic and unexpected fruit flavors to attract customers to your cider products.
2. Summer-themed Variety Packs - Create special summer-specific variety packs to promote and increase sales of your brand during the warmer months.
3. Eye-catching Branding - Incorporate creative and memorable visual elements into your branding for better brand recognition and consumer appeal.
Industry Implications
1. Alcoholic Beverage - Promote your brand with special summer-only flavors and limited edition variety packs in order to boost sales and get ahead in the competitive ready-to-drink alcohol industry.
2. Fruit and Beverage - Partner with local or international fruit producers to experiment with incorporating exotic and unique fruit flavors in your alcoholic and non-alcoholic drink offerings to stand out in the industry.
3. Graphic Design and Branding - Offer graphic design and branding services to businesses in the alcoholic beverage and food industry to assist them in differentiating themselves from competitors and appealing to customers.
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