Rekorderlig Peach-Raspberry Fruit Cider is Arriving in the UK
Michael Hemsworth — April 22, 2024 — Lifestyle
References: rekorderlig & talkingretail
The Rekorderlig Peach-Raspberry fruit cider is the latest flavor from the brand that responds to consumer demand and is expected to be a hit as we head into the warm weather entertaining months. The cider features the namesake flavors of peach and raspberry in the mix, and comes at a perfect time when data is showing that cocktail drinkers are becoming more interested in fruit ciders. The cider is making its debut alongside the Blackberry-Blackcurrant that's expected to hit the market later in the year in the UK.
Marketing Controller Cider & Beverages at Molson Coors Beverage Company Stuart Ayre commented on the new Rekorderlig Peach-Raspberry fruit cider saying, "The introduction of both our exciting new Peach-Raspberry and Blackberry-Blackcurrant flavours will help us appeal to a wider range of consumers and tap into more occasions over the summer months when cider is so popular. Peach in particular is a rapidly-growing flavour trend that’s becoming hugely popular across food and drink, but doesn’t have as much of a presence in fruit cider yet."
Marketing Controller Cider & Beverages at Molson Coors Beverage Company Stuart Ayre commented on the new Rekorderlig Peach-Raspberry fruit cider saying, "The introduction of both our exciting new Peach-Raspberry and Blackberry-Blackcurrant flavours will help us appeal to a wider range of consumers and tap into more occasions over the summer months when cider is so popular. Peach in particular is a rapidly-growing flavour trend that’s becoming hugely popular across food and drink, but doesn’t have as much of a presence in fruit cider yet."
Trend Themes
1. Peach-raspberry Dual-flavor Ciders - In response to consumer demand, brands are introducing dual-flavor ciders like Rekorderlig Peach-Raspberry to cater to the growing interest in fruit ciders.
2. Summer Entertaining Beverage Innovations - As warm weather approaches, new beverage flavors like Peach-Raspberry are emerging to enhance summer entertaining experiences with refreshing options.
3. Emerging Fruit Flavor Trends in Beverages - Fruit ciders are incorporating trending flavors like peach and raspberry to capitalize on the increasing popularity of fruity beverages among cocktail enthusiasts.
Industry Implications
1. Cider and Beverage - The cider and beverage industry is leveraging dual fruit flavors to appeal to a wider range of consumers during peak demand seasons like summer.
2. Food and Drink - The food and drink sector is witnessing a surge in demand for peach-flavored products, creating an opportunity for innovative offerings in fruit cider.
3. Summer Entertaining - The summer entertainment industry can capitalize on the popularity of peach and raspberry dual-flavor ciders to enhance seasonal events and gatherings.
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