The Brothers Cherry Bakewell Cider is Arriving Soon
Michael Hemsworth — March 4, 2022 — Marketing
References: brotherscider & talkingretail
The Brothers Cherry Bakewell cider is being launched by the brand as a new confection-themed libation for consumers in the UK to pick up when seeking out a way to enjoy a familiar dessert flavor. The cider will be launching at the end of March in 330ml and 500ml bottles, and features a 4% ABV with a flavor profile that is perfect for enjoyment on its own as a dessert-like treat or with fare. The product comes hot on the heels of the brand's previous launches that focus on offbeat flavors.
Senior Marketing Manager Nicola Randall spoke on the new Brothers Cherry Bakewell cider saying, "We are well known for our exciting and innovative flavours. Therefore, we are confident that cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest-growing flavoured cider brand in the market.”
Senior Marketing Manager Nicola Randall spoke on the new Brothers Cherry Bakewell cider saying, "We are well known for our exciting and innovative flavours. Therefore, we are confident that cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest-growing flavoured cider brand in the market.”
Trend Themes
1. Confection-themed Beverages - There is an opportunity for beverage companies to create confection-themed beverages like cider or soda to cater to consumers' sweet tooth.
2. Offbeat Flavor Profile - Companies can explore offbeat flavor profiles to differentiate themselves from competitors and appeal to adventurous consumers.
3. Dessert-like Alcoholic Drinks - Creating alcoholic drinks with a dessert-like flavor profile can be a new disruptive innovation that appeals to consumers looking for unique experiences.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create innovative beverages with new flavor profiles like cider, beer, or spirits to entice consumers to try something new.
2. Non-alcoholic Beverages - Non-alcoholic beverage companies can create beverages like soda or mocktails with dessert-like flavor profiles to cater to consumers who want to indulge in sweets without alcohol.
3. Confectionery - Confectionery companies can partner with beverage companies to create cross-category products like ciders or sodas to expand their offerings and target a wider audience.
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