The Thatchers Cider Cloudy Lemon Cider is Made with Lemon Juice
Michael Hemsworth — May 2, 2020 — Marketing
References: thatcherscider & talkingretail
The Thatchers Cider Cloudy Lemon Cider is one of the latest libations from the brand that's focused on delivering an exceptionally refreshing flavor profile that's perfect for summertime consumption. The cider features a 4% lightly sparkling profile, and is made with three kinds of dessert apples including Gala, Braeburn and Red Spur along with Jonagold for a touch of cloudiness. The cider comes packaged in 440ml serving sizes and comes in packs of four that are perfect for bringing to social gatherings.
Fourth Generation Cidermaker Martin Thatcher spoke on the new Thatchers Cider Cloudy Lemon Cider saying, "We’re looking to be bold and different with Cloudy Lemon and bring some zest into the cider category in time for summer. There’s a clear gap in the market for an alternative flavor in cider, with consumers looking for premium fruit cider in 440ml cans. We’re always looking ahead and we believe Cloudy Lemon will reinvigorate the fruit cider category this summer, attracting not only cider lovers, but also those who enjoy the refreshing zesty appeal of a gin and tonic.”
Fourth Generation Cidermaker Martin Thatcher spoke on the new Thatchers Cider Cloudy Lemon Cider saying, "We’re looking to be bold and different with Cloudy Lemon and bring some zest into the cider category in time for summer. There’s a clear gap in the market for an alternative flavor in cider, with consumers looking for premium fruit cider in 440ml cans. We’re always looking ahead and we believe Cloudy Lemon will reinvigorate the fruit cider category this summer, attracting not only cider lovers, but also those who enjoy the refreshing zesty appeal of a gin and tonic.”
Trend Themes
1. Fruit Cider Revival - Alternative fruit flavors in cider presents opportunity for the cider industry to re-engage younger, flavor-driven consumers.
2. Premium Cider in Cans - The increasing demand for premium, easy-to-carry beverages in outdoor settings could disrupt the conventional cider-packaging landscape, presenting opportunities for innovation in production and packaging technology.
3. Novelty Beverage Consumption - The trend towards adventurous and seasonal beverage consumption underscores the market potential for creative, unexpected flavor combinations.
Industry Implications
1. Alcoholic Beverages - Consumer-driven demand for more adventurous and innovative alcoholic beverages presents disruptive opportunities for both craft and large-scale producers.
2. Canned Beverage Packaging - The rising demand for canned beverages in social gatherings and outdoor activities is creating a market opportunity for packaging companies to create highly functional and sustainable solutions for this specific market.
3. Fruit Juice Processing - As fruit and vegetable flavors continue to gain popularity in alcoholic beverage products, there is a growing opportunity for innovation in fruit juice processing to develop new, proprietary blends with distinct flavor profiles and health benefits.
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