The 'Brother Make It Stop' Campaign Promotes Great Customer Service
Meghan Young — March 10, 2012 — Marketing
References: cossette & ibelieveinadv
As much as customer service is supposed to be there to help individuals, it can be the bane of people's existence too, which the 'Brother Make It Stop' ad campaign shows. The print ads are intriguingly ambiguous, which piques people's curiosity to visit the 'ideservemore.ca' website. From there, they are exposed to a hilariously fictitious video that depicts disgruntled customers destroying their printers, which connects to the destroyed ones in the prints.
The Brother Make It Stop ad campaign was conceived and executed by Cossette, an ad agency based in Montréal, Canada. It was art directed by Julien de Preux, Maxime Sauté and Cyril Drouot with photography by Christian Blais and illustrations by SHED.
The Brother Make It Stop ad campaign was conceived and executed by Cossette, an ad agency based in Montréal, Canada. It was art directed by Julien de Preux, Maxime Sauté and Cyril Drouot with photography by Christian Blais and illustrations by SHED.
Trend Themes
1. Customer Service Disruption - The 'Brother Make It Stop' ad campaign shows an opportunity to disrupt the customer service industry with provocative and unique marketing tactics.
2. Ambiguous Advertising - The intriguingly ambiguous print ads from the 'Brother Make It Stop' campaign showcase a potential trend for advertising that piques curiosity and draws in consumers.
3. Fictitious Videos - The hilariously fictitious video in the 'Brother Make It Stop' campaign highlights a potential trend for using over-the-top and humorous videos to promote products or services.
Industry Implications
1. Advertising - The 'Brother Make It Stop' ad campaign presents new opportunities for advertising agencies to innovate through the use of provocative and unique marketing tactics.
2. Customer Service - The 'Brother Make It Stop' ad campaign suggests a potential disruption to the customer service industry through the use of humor and creative solutions to common problems.
3. Printing - The 'Brother Make It Stop' campaign highlights the potential for disruptive marketing in the printing industry by promoting creative solutions for printer-related frustrations.
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