The Goldfish for U Shops Shows How Far Employees Will Go
Ellen Smith — January 19, 2021 — Marketing
References: adsoftheworld
'The Goldfish' is an ad for the French retail chain U Shops which positions the brand as one that goes above and beyond for its customers. This creative representation of customer service takes a more artistic and abstract approach, highlighting how far employees will go to ensure satisfaction.
In the ad, a small girl shopping at the store asks the employee to watch over her fish, who is securely located in its bowl. The employee promptly drops the fish down the drain after tripping, setting off an epic sequence of events. The man chases after the fish through the drain pipes, into the ocean, eventually catching a ride on a boat to track down the little girl's pet.
Image Credit: ad
In the ad, a small girl shopping at the store asks the employee to watch over her fish, who is securely located in its bowl. The employee promptly drops the fish down the drain after tripping, setting off an epic sequence of events. The man chases after the fish through the drain pipes, into the ocean, eventually catching a ride on a boat to track down the little girl's pet.
Image Credit: ad
Trend Themes
1. Artistic Customer Service Ads - The use of artistic and abstract approaches in ads that highlight customer service creates a unique brand image.
2. Employee Dedication - Ads that show how far employees will go to ensure customer satisfaction can motivate employees to provide exceptional service.
3. Narrative-driven Marketing - Storytelling in marketing can create emotional connections with customers, and inspire customer loyalty.
Industry Implications
1. Retail - Innovative customer service ads can help retail businesses differentiate themselves from competitors and show dedication to customer satisfaction.
2. Advertising - Using narrative driven marketing in ads can help advertising agencies create more impactful and memorable campaigns.
3. Entertainment - Artistic customer service ads can provide entertainment value to consumers, while also promoting brand values and positive brand perception.
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