Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Waste-Limiting Parody Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Public Fibre's 'Buy More Rubbish' Campaign is Anti-Black Friday

— November 28, 2020 — Marketing
Black Friday and Cyber Monday are just around the corner, prompting Public Fibre to release a parody ad encouraging consumers to "Buy More Rubbish." If consumer habits continue in the same way, it can be expected that by 2050 the plastic in the ocean will outweigh the fish who inhabit it. Huge consumer events like Black Friday don't help this waste, as cheap deals often trump the desire to be environmentally conscious.

To encourage consumers to think about their choices, this agency released a series of photographs featuring garbage with store tags on it. It used some of the most common forms of litter to get its point across, including bottles, face masks, and plastic wrappers. On the website, photos are garbage are listed alongside a price. This, serves as a clever prompt for consumers to donate to the cause, rather than contribute to the waste.

Image Credit: Joe Horner/Public Fibre
Trend Themes
1. Eco-conscious Consumerism - Opportunities to create innovative products and services that cater to environmentally aware consumers and promote sustainable practices.
2. Parody Marketing - Disruptive innovation opportunities in creating parody campaigns that challenge consumer behavior and promote social or environmental causes.
3. Awareness Through Art - Utilizing artistic mediums, such as photography, to raise awareness about critical issues and inspire positive action among consumers.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create impactful campaigns that challenge consumer behavior and promote social or environmental causes.
2. Sustainable Fashion - Innovative ideas can be explored within the fashion industry to promote eco-friendly choices and reduce waste through creative design and production techniques.
3. Environmental Activism - Disruptive innovation opportunities in the realm of environmental activism, using creative strategies and campaigns to engage consumers in sustainable practices.
1.5
Score
Popularity
Activity
Freshness