JBL Has Launched a New Campaign Dubbed '#JBLGoesTopless'
Niko Pajkovic — August 26, 2021 — Marketing
References: jbl & financialexpress
Audio equipment manufacturer JBL has launched a new digital campaign titled '#JBLGoesTopless' for its new wireless earphones, the 'Wave 100.' The campaign consists of a unique digital film created by the international creative agency Havas Creative.
The new commercial intends to highlight the power and convenience of staying unique and original -- a message that reflects the first-of-its-kind nature of the new JBL 'Wave 100,' which comes with a special topless design and free-flowing finish. It features a woman wearing the new JBL earphones while dancing energetically in various settings.
“We wanted to show the product as a mirror of youth, vivid and bold, therefore we gave it a catchy and fresh feel," said Bobby Pawar, chairman, and chief creative officer at Havas Group India.
The new commercial intends to highlight the power and convenience of staying unique and original -- a message that reflects the first-of-its-kind nature of the new JBL 'Wave 100,' which comes with a special topless design and free-flowing finish. It features a woman wearing the new JBL earphones while dancing energetically in various settings.
“We wanted to show the product as a mirror of youth, vivid and bold, therefore we gave it a catchy and fresh feel," said Bobby Pawar, chairman, and chief creative officer at Havas Group India.
Trend Themes
1. Digital Audio Advertising - The use of digital advertising platforms like the '#JBLGoesTopless' campaign creates a new opportunity to reach target audiences with high-energy content.
2. Wireless Earphones Design - The 'topless' design from JBL's 'Wave 100' highlights a trend towards sleek, unique headphones that allow for more freedom and convenience.
3. Youthful Imagery in Advertising - Using energetic, bold imagery and messaging in ad campaigns is a growing trend for the youth market.
Industry Implications
1. Audio Equipment Manufacturing - Manufacturers like JBL can innovate and differentiate their products through unique design features to stand out in a crowded audio equipment market.
2. Digital Advertising - High-energy digital campaigns like '#JBLGoesTopless' showcase the opportunity for creative agencies to leverage new technologies to advertise their clients' products.
3. Marketing and Advertising - Trendsetting brands can engage their target market with bold and fresh advertising like JBL's '#JBLGoesTopless' campaign, furthering disrupted marketing trends towards youth engagement.
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