Baya Energy is Starbucks' First Foray into the Energy Drink Market
Laura McQuarrie — January 25, 2022 — Lifestyle
References: foodandwine
Starbucks Baya Energy is the brand's first entry into the popular energy drink market and it shares slim cans with the caffeine that comes from coffee fruit. The fruit-flavored drinks also contain the antioxidant Vitamin C, and the energizing drinks can be found in a trio of refreshing flavors: Mango Guava, Raspberry Lime, and Pineapple Passionfruit.
The 12-ounce slim cans contain 90 calories and 160 milligrams of caffeine, which is roughly the equivalent of a cup of coffee.
Starbucks Baya Energy is coming to a variety of retail channels, including grocery stores, convenience stores and gas stations, and in the spring, consumers can look forward to seeing these energizing canned beverages at Starbucks locations.
The 12-ounce slim cans contain 90 calories and 160 milligrams of caffeine, which is roughly the equivalent of a cup of coffee.
Starbucks Baya Energy is coming to a variety of retail channels, including grocery stores, convenience stores and gas stations, and in the spring, consumers can look forward to seeing these energizing canned beverages at Starbucks locations.
Trend Themes
1. Fruit-flavored Energy Drinks - Creating a line of fruit-flavored energy drinks that are infused with coffee fruit, Starbucks has the opportunity to disrupt the traditional energy drink market with its unique offerings.
2. Healthy Energy Drinks - By incorporating Vitamin C and natural flavors, Starbucks is able to appeal to health-conscious consumers who are looking for an energy boost without added sugar and artificial ingredients.
3. Canned Beverage Market - As Starbucks expands into the canned beverage market, it has the potential to change the landscape of the industry with its recognizable brand and loyal customer base.
Industry Implications
1. Beverage Industry - The launch of Starbucks Baya Energy marks the company's first foray into the energy drink market, presenting a new avenue for growth in the beverage industry.
2. Health Food Industry - With its focus on incorporating natural ingredients and vitamins, Starbucks has the potential to capture a portion of the health food industry and appeal to consumers seeking healthier beverage options.
3. Retail Industry - Starbucks Baya Energy is set to launch in a variety of retail channels, including grocery stores, convenience stores, and gas stations, indicating a potential shift in the way energy drinks are distributed and marketed.
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