These Sleepy Owl Premium Instant Coffees Come in Three Varieties
Michael Hemsworth — January 5, 2022 — Marketing
References: sleepyowl.co & foodbev
These Sleepy Owl premium instant coffees are being launched by the ready-to-drink coffee brand as new option for consumers to pick up when seeking out a way to easily boost their energy levels. The coffee is achieved using 100% Arabica coffee beans that have been prepared using micro-ground technology to provide a final product that is 95% soluble coffee crystals along with 5% freshly roasted beans. The product comes in three flavors including Original, Hazelnut and French Vanilla.
Co-Founder Mr. Ashwajeet Singh commented on the new Sleepy Owl premium instant coffees saying, "Today, our flavoured instant coffee is made with premium 100% Arabica beans and the revolutionary micro-ground technology is here to bridge the gap between convenience and experience. This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and kick start their coffee journey with a rich, real good cup of coffee brewed in seconds.”
Co-Founder Mr. Ashwajeet Singh commented on the new Sleepy Owl premium instant coffees saying, "Today, our flavoured instant coffee is made with premium 100% Arabica beans and the revolutionary micro-ground technology is here to bridge the gap between convenience and experience. This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and kick start their coffee journey with a rich, real good cup of coffee brewed in seconds.”
Trend Themes
1. Micro-ground Technology - Using micro-ground technology to achieve soluble coffee crystals presents opportunities to develop new instant coffee products with enhanced flavors and aroma.
2. Flavored Instant Coffee - Creating flavored instant coffee products using premium coffee beans and innovative technology can attract new coffee drinkers and provide more options for existing ones.
3. Ready-to-drink Coffee - Ready-to-drink coffee brands can expand their product lines by offering new instant coffee options that provide convenience without compromising quality.
Industry Implications
1. Coffee - The coffee industry can innovate by exploring new ways to transform coffee beans into instant coffee products with better taste, aroma, and convenience.
2. Food and Beverage - The food and beverage industry can benefit from developing new instant coffee products with unique flavors and packaging that cater to the growing demand for on-the-go and easy-to-prepare beverages.
3. Technology - The technology industry can leverage micro-ground technology to improve the process of transforming coffee beans into soluble crystals and apply it to other industries for similar purposes.
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