ZigZag Cold Brew Coffee Features Carefully Selected Beans
Michael Hemsworth — April 22, 2023 — Lifestyle
References: wateravenuecoffee & bevnet
The ZigZag Cold Brew Coffee is launched by Water Avenue Coffee as a series of high-quality canned coffee refreshments that are perfect for consumers to try out. The beverages are crafted in small batches to prioritize the utmost attention to a premium flavor, and features beans sourced from Central and South America. The final result is a flavorful coffee with notes of milk chocolate, cherry and orange zest, while also featuring a smooth, rich flavor that java enthusiasts are expected to crave.
Coffee Business VP of Sales Heather Kelley spoke on the ZigZag Cold Brew Coffee saying, "Our passion for crafting the perfect cup of high quality coffee using crisp, clean water is what sets us apart. Every sip of ZigZag should inspire a sense of adventure and satisfy your craving for rich smooth cold brewed coffee. We can’t wait for enthusiasts to join us on this journey as we bring our love for cold brew to the U.S.”
Coffee Business VP of Sales Heather Kelley spoke on the ZigZag Cold Brew Coffee saying, "Our passion for crafting the perfect cup of high quality coffee using crisp, clean water is what sets us apart. Every sip of ZigZag should inspire a sense of adventure and satisfy your craving for rich smooth cold brewed coffee. We can’t wait for enthusiasts to join us on this journey as we bring our love for cold brew to the U.S.”
Trend Themes
1. Small-batch Cold Canned Coffees - The trend of small-batch cold canned coffees allows for an emphasis on premium and carefully sourced ingredients, presenting opportunities for artisanal cafes and specialty coffee shops.
2. Crafted Beverages - The demand for carefully crafted beverages with high-quality ingredients can lead to innovative products and experiences in the food and beverage industry, including unique blends and flavor profiles.
3. Alternative Packaging - Alternative packaging formats, such as cans, offer convenience and portability for on-the-go consumers, providing opportunities for product innovation and differentiation within the beverage industry.
Industry Implications
1. Specialty Coffee Roasters - Specialty coffee roasters can leverage small-batch production and unique flavor profiles to meet the demand for premium, quality coffee experiences.
2. Artisanal Cafes - Artisanal cafes can offer unique and carefully crafted cold canned coffees to differentiate themselves from mainstream coffee chains.
3. Packaging Industry - The packaging industry can explore innovative and sustainable alternatives to traditional coffee packaging formats, such as cans, to meet the evolving needs and preferences of consumers.
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