The Mayorga Organics Café Cubano is Flavorful and Aromatic
Michael Hemsworth — June 17, 2020 — Marketing
References: mayorgaorganics & trndmonitor
The Mayorga Organics Café Cubano ground coffee is a new offering from the company that takes aim at brick pack coffees in order to change their perception from cheap but low-quality into flavorful and aromatic.
The product is achieved using 10 ounces of freshly roasted and ground organic coffee, but is focused on a low-cost profile in order to keep it accessible by connoisseurs on a budget. The coffee is capable of being easily stored thanks to its brick packaging, and is available directly from the brand now with distribution through grocery and retail clients happening soon.
CEO of Mayorga Organics Martin Mayorga spoke on the new Mayorga Organics Café Cubano ground coffee saying, "People will tell you that brick packed coffee is low quality, commercial, chemical-laden junk. They're generally right, which is why we knew we had to disrupt the category. There is nothing better than batch roasted specialty grade Arabica coffee and there is no reason why it can't be freshly roasted, ground, and vacuumed into brick packs."
The product is achieved using 10 ounces of freshly roasted and ground organic coffee, but is focused on a low-cost profile in order to keep it accessible by connoisseurs on a budget. The coffee is capable of being easily stored thanks to its brick packaging, and is available directly from the brand now with distribution through grocery and retail clients happening soon.
CEO of Mayorga Organics Martin Mayorga spoke on the new Mayorga Organics Café Cubano ground coffee saying, "People will tell you that brick packed coffee is low quality, commercial, chemical-laden junk. They're generally right, which is why we knew we had to disrupt the category. There is nothing better than batch roasted specialty grade Arabica coffee and there is no reason why it can't be freshly roasted, ground, and vacuumed into brick packs."
Trend Themes
1. Accessible Organic Ground Coffees - The Mayorga Organics Café Cubano ground coffee aims to revolutionize the perception of brick pack coffees by offering a low-cost yet flavorful and aromatic organic option.
2. Low-cost Specialty Grade Coffee - Mayorga Organics Café Cubano demonstrates the disruptive opportunity of providing high-quality, freshly roasted and ground coffee at an affordable price point.
3. Convenience of Brick Packaging - The use of brick packaging for Mayorga Organics Café Cubano highlights the potential for easily stored and accessible coffee products for consumers.
Industry Implications
1. Coffee Industry - The Mayorga Organics Café Cubano ground coffee introduces a disruptive innovation to the coffee industry by redefining the perception of inexpensive brick pack coffees.
2. Organic Food Industry - Mayorga Organics Café Cubano taps into the organic food industry by offering an affordable organic ground coffee option, challenging the notion that organic products are always expensive.
3. Retail and Grocery Industry - The distribution of Mayorga Organics Café Cubano through retail and grocery clients presents an opportunity for these industries to offer a budget-friendly yet high-quality coffee option to consumers.
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