Salesforce's Display Helps Consumers Try on AR Sunglasses
Laura McQuarrie — March 13, 2019 — Business
References: salesforce & campaignlive
At SXSW 2019 in Austin, Salesforce gave people the chance to experience the way it is reshaping the product discovery process with AR sunglasses and its shopping app. On the screen of a large, smartphone-shaped display, event-goers were able to see themselves in a variety of different eyewear styles—without actually having to try on a single physical pair. As well as assisting consumers, this tool has the potential to save retailers the hassle of constantly clearing eyewear styles of fingerprints and smudges.
Thanks to newly added augmented reality app features, users are now able to quickly and conveniently try on various styles of sunglasses. The updated app also includes an artificial intelligence chatbot to assist with various customer queries and requests, such as helping with last-minute delivery address changes.
Thanks to newly added augmented reality app features, users are now able to quickly and conveniently try on various styles of sunglasses. The updated app also includes an artificial intelligence chatbot to assist with various customer queries and requests, such as helping with last-minute delivery address changes.
Trend Themes
1. Augmented Reality Product Try-on - The use of augmented reality in product try-on experiences is revolutionizing the way consumers make purchasing decisions.
2. Artificial Intelligence Chatbots - Integration of AI chatbots in shopping apps is streamlining customer service and improving user experience.
3. Hygienic Product Display Solutions - Innovative phone-shaped displays offer a hygienic way for consumers to try on products, eliminating the need to handle physical items.
Industry Implications
1. Retail - The retail industry can leverage augmented reality try-on experiences to enhance customer engagement and drive online sales.
2. E-commerce - Integration of artificial intelligence chatbots in e-commerce platforms can improve customer service, increase conversion rates, and provide personalized recommendations.
3. Technology - Companies in the technology industry can capitalize on the demand for hygienic product display solutions by creating innovative and user-friendly prototypes.
5.6
Score
Popularity
Activity
Freshness
