The Personalized Product Sampling Experience Uses AI and AR
Elena Rahman — January 25, 2022 — Tech
References: maccosmetics & beautypackaging
This virtual shade matching experience uses AR virtual try-on and personalized AI to create the Personalized Product Sample Experience. The software matches the user with the perfect foundation shade to sample. Perfect Corp, MAC Cosmetics, and SoPost introduced the virtual experience to allow consumers to sample the MAC Cosmetics'' Studio Fix Fluid Foundation.
The automatic shade matching system selects from one of 67 inclusive shades. Once the user's shade is chosen, the product sample is delivered to their door. The virtual experience aims to bridge the gap between digital and physical worlds by bringing users a tangible end result after the AR try-on. Moreover, it allows consumers to make more confident sampling and purchasing decisions in an online setting.
Image Credit: MAC Cosmetics
The automatic shade matching system selects from one of 67 inclusive shades. Once the user's shade is chosen, the product sample is delivered to their door. The virtual experience aims to bridge the gap between digital and physical worlds by bringing users a tangible end result after the AR try-on. Moreover, it allows consumers to make more confident sampling and purchasing decisions in an online setting.
Image Credit: MAC Cosmetics
Trend Themes
1. Virtual Try-on - Using AR and AI to create a personalized product sampling experience for cosmetics and other industries.
2. Automatic Shade Matching - Developing technology that uses AI to match consumers with the perfect color shade of cosmetics or fashion items through virtual try-on experiences.
3. Ar-assisted Purchasing - Using augmented reality technology to help consumers make more confident purchasing decisions online by providing a more immersive and realistic shopping experience.
Industry Implications
1. Cosmetics - Applying virtual try-on experiences to cosmetics to improve the online purchasing experience for consumers.
2. Fashion - Using automatic shade matching technology to match consumers with the perfect color shade of clothing or accessories through AR try-on experiences.
3. Retail - Integrating AR-assisted purchasing technology into online retail platforms to provide a more immersive and engaging shopping experience for consumers.
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