The 'Simply Better' Brand Offers Delectable Meat Alternative Foods
Rahul Kalvapalle — July 28, 2022 — Lifestyle
References: tataconsumer & vegconomist
Tata Consumer Products, a consumer goods giant headquartered in the Indian city of Mumbai, has launched a new plant-based meat brand that aims to offer consumers in India a variety of options when it comes to delicious meat alternatives available in both Western and Indian culinary formats.
The 'Simply Better' plant-based meat brand offers everything from plant-based spicy chicken fingers, chicken nuggets and chicken burgers to more traditional Indian dish varieties such as seek kababs, allowing them to cater to a diverse populace.
The launch of the 'Simply Better' brand is part of a growing move towards embracing sustainable and plant-based meat alternatives across the massive Indian consumer market. The brand's offerings are available for purchase all across India via Flipkart and Amazon Prime.
Image Credit: Tata Consumer Products
The 'Simply Better' plant-based meat brand offers everything from plant-based spicy chicken fingers, chicken nuggets and chicken burgers to more traditional Indian dish varieties such as seek kababs, allowing them to cater to a diverse populace.
The launch of the 'Simply Better' brand is part of a growing move towards embracing sustainable and plant-based meat alternatives across the massive Indian consumer market. The brand's offerings are available for purchase all across India via Flipkart and Amazon Prime.
Image Credit: Tata Consumer Products
Trend Themes
1. Plant-based Meat Alternatives - The rise in popularity of plant-based meat alternatives, especially in developing economies, presents an opportunity for disruptive innovation in the food industry.
2. Cultural Diversity in Plant-based Foods - As plant-based foods continue to expand in the market, there is an opportunity to provide a diverse range of cultural options for consumers.
3. Sustainable Food Production - The increasing demand for sustainable food production can lead to disruptive innovation in agriculture and food technologies.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the growing demand for plant-based alternatives by offering diverse and sustainable products.
2. Technology - The use of technology in food production, including alternative protein sources and precision agriculture, has the potential to transform the industry.
3. Retail - Retailers can cater to the changing dietary preferences of their customers by offering a variety of plant-based options, both in-store and online.
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