Haofood's Satay Nugget on a Stick Caters to Millennials in China
Laura McQuarrie — May 11, 2022 — Lifestyle
References: haofood.co & prnewswire
In partnership with convenience store Lawson, Haofood is bringing its all-new satay nugget on a stick to thousands of stores across China. The satay nugget on a stick is an on-the-go snack for Chinese consumers who need nourishment that's as convenient as it is beneficial. This product features high-quality soybeans and Haofood's Innotein technology to deliver plenty of protein and fiber, and other benefits, with zero trans-fat.
This collaboration is being introduced at a time when Millennials in China are embracing flexitarian, vegetarian and vegan eating, especially as people become more aware of the environmental impact and health concerns onset by meat consumption. This plant-based chicken product is not just a sustainable alternative to meat, it's also one that boasts a "texture similar to real meat, and a stronger umami sensation."
This collaboration is being introduced at a time when Millennials in China are embracing flexitarian, vegetarian and vegan eating, especially as people become more aware of the environmental impact and health concerns onset by meat consumption. This plant-based chicken product is not just a sustainable alternative to meat, it's also one that boasts a "texture similar to real meat, and a stronger umami sensation."
Trend Themes
1. Plant-based On-the-go Snacks - The increasing demand for plant-based protein options presents opportunities for food companies to develop convenient and sustainable snacks for on-the-go consumption.
2. Flexitarian, Vegetarian, and Vegan Eating - The rise of conscious eating habits among millennials in China calls for innovative plant-based food options that cater to their dietary needs and preferences.
3. Sustainable Meat Alternatives - Developing meat alternatives with sustainable ingredients and technologies that mimic the taste, texture, and nutritional benefits of real meat can disrupt the food industry and change the way people consume protein.
Industry Implications
1. Plant-based Food Industry - The development of more plant-based protein products and sustainable food technologies is disrupting the food industry and creating new market opportunities for companies and startups.
2. Convenience Store Industry - Collaborations between food companies and convenience stores can bring innovative and sustainable snacks to a broader audience, responding to the growing demand for on-the-go plant-based options among health-conscious consumers.
3. Alternative Protein Industry - With the increasing concerns about the environmental and health impacts of meat consumption, developing alternative protein sources such as plant-based or cell-based meat can revolutionize the food industry and address these challenges.
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