These SHICKEN Plant-Based Indian Meals Come in Three Recipes
Michael Hemsworth — November 25, 2024 — Lifestyle
References: shickenfoods & vegconomist
These SHICKEN plant-based Indian meals are headed to Albert Heijn in the Netherlands to provide shoppers with a variety of ways to satisfy their craving for authentic recipes with no meat in the mix.
The products come in three varieties including Butter Curry, Tikka Masala and Korma Curry, which each come frozen and are crafted with the brand's plant-based roast chicken-inspired meat alternative. The meals contain ample protein with at least 16-grams per serving and prioritize authentic flavor to make them a delicious option to try out this winter.
Co-Founder and CEO Parm Bains commented on the SHICKEN plant-based Indian meals saying, "We’re thrilled to bring Shicken Foods to Albert Heijn and to introduce our range to the Netherlands. With our meals, we wanted to capture the flavours of India in a convenient, plant-based format that meets modern dietary needs without compromising on taste or authenticity. This partnership with Albert Heijn is a major milestone for us and speaks to the growing movement towards sustainable, plant-based living in the Netherlands.”
Image Credit: SHICKEN
The products come in three varieties including Butter Curry, Tikka Masala and Korma Curry, which each come frozen and are crafted with the brand's plant-based roast chicken-inspired meat alternative. The meals contain ample protein with at least 16-grams per serving and prioritize authentic flavor to make them a delicious option to try out this winter.
Co-Founder and CEO Parm Bains commented on the SHICKEN plant-based Indian meals saying, "We’re thrilled to bring Shicken Foods to Albert Heijn and to introduce our range to the Netherlands. With our meals, we wanted to capture the flavours of India in a convenient, plant-based format that meets modern dietary needs without compromising on taste or authenticity. This partnership with Albert Heijn is a major milestone for us and speaks to the growing movement towards sustainable, plant-based living in the Netherlands.”
Image Credit: SHICKEN
Trend Themes
1. Frozen Plant-based Meals - The increasing availability of frozen plant-based meals provides consumers with convenient and healthier dining options.
2. Ethnic Cuisine Reinvented - Ethnic cuisine is being reinvented in plant-based formats to meet modern dietary preferences while preserving authentic flavors.
3. Protein-packed Plant Foods - Plant-based foods with high protein content are attracting health-conscious consumers looking for nutritious meat alternatives.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is rapidly expanding with innovative products that cater to the demands for sustainable and meat-free diets.
2. Frozen Food Sector - The frozen food sector is diversifying with the addition of plant-based meals that offer both convenience and strong nutritional value.
3. Grocery Retail - Grocery retailers are increasingly stocking plant-based ethnic meals to attract customers seeking variety and healthier meal options.
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