Two Brooks Helps Millennials Align Their Lifestyle & Drinking Choices
Laura McQuarrie — June 12, 2020 — Lifestyle
References: twobrooks & thespiritsbusiness
Two Brooks is a new brand of alcoholic sparkling water that was created to fill a void in the market for Millennials. According to co-founder and manging director Fabio Bruni, Two Brooks appeals to spirit and mixer "drinkers who want to venture beyond their usual drink and try something new." Knowing that Millennials want to make drinking choices that are convenient and yet in line with their values, the hard seltzer brand creates flavors like Passion Star, Mango Hi-Ball and Lime Cooler.
While Passion Star is a reinterpretation of a classic martini with tropical notes, Lime Cooler is a zesty refreshment and Mango Hi-Ball shares the bold flavor of freshly ripened mango. Naturally, the drinks for ingredient-conscious Millennials are free from artificial preservatives, flavorings and sweeteners.
Image Credit: Two Brooks
While Passion Star is a reinterpretation of a classic martini with tropical notes, Lime Cooler is a zesty refreshment and Mango Hi-Ball shares the bold flavor of freshly ripened mango. Naturally, the drinks for ingredient-conscious Millennials are free from artificial preservatives, flavorings and sweeteners.
Image Credit: Two Brooks
Trend Themes
1. Millennial-focused Beverages - Opportunities for creating new brands and products that align with the Millennial consumer values
2. Low-calorie Alcoholic Beverages - Opportunities for creating new low-calorie alcoholic beverages that appeal to the health-conscious consumer
3. Hard Seltzers - Opportunities for creating new brands of hard seltzers that cater to different taste palettes
Industry Implications
1. Alcoholic Beverage Industry - Innovations in using healthier and natural ingredients in existing products for health-conscious consumers
2. Food and Beverage Industry - Opportunities for developing unique flavors that cater to a specific demographic such as the Millennial consumer
3. Packaging Industry - Opportunities for developing innovative packaging that aligns with the Millennial consumer values such as sustainability and convenience
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