Good Cocktail Co. Makes Classic Non-Alcoholic Cocktail Mixers
Laura McQuarrie — November 12, 2021 — Lifestyle
References: goodcocktailco.co.nz
New Zealand's Good Cocktail Co. simplifies the task of making great-tasting cocktails at home with its alcohol-free cocktail mixers that are powered by only all-natural, real ingredients. These non-alcoholic mixers reduce the number of steps needed to craft classic cocktails like mojitos, margaritas, cosmos and daiquiris that are full of flavor.
While the brand's cosmo is enhanced with the taste of real cranberry and sweet orange, the daiquiri shares the juicy taste of boysenberries and yuzu. These mixers can be combined with soda or non-alcoholic bubbles to create full-flavor mocktails, or prepared in a conventional way by adding alcohol, shaking and straining over ice.
Increased interest in health and wellness is driving consumers to cut back on their intake of alcohol and focus on social experiences that aren't necessarily centered on alcohol.
While the brand's cosmo is enhanced with the taste of real cranberry and sweet orange, the daiquiri shares the juicy taste of boysenberries and yuzu. These mixers can be combined with soda or non-alcoholic bubbles to create full-flavor mocktails, or prepared in a conventional way by adding alcohol, shaking and straining over ice.
Increased interest in health and wellness is driving consumers to cut back on their intake of alcohol and focus on social experiences that aren't necessarily centered on alcohol.
Trend Themes
1. Alcohol-free Cocktails - Creating new alcohol-free cocktails with all-natural mixers can cater to the growing interest in health and wellness and provide non-alcohol-centered social experiences.
2. Simplified Cocktail Preparation - By reducing the number of steps needed to craft classic cocktails using all-natural mixers, businesses can make cocktail preparation easier for consumers.
3. Real Ingredients Mixology - The use of all-natural, real ingredients in mixology can create a new trend and enhance the taste of classic cocktails.
Industry Implications
1. Food and Beverage Industry - This industry can innovate by creating new all-natural, non-alcoholic mixers for cocktails, capitalizing on the growing interest in health and wellness and non-alcohol-centered social experiences.
2. Hospitality Industry - The hospitality industry can differentiate themselves by incorporating all-natural mixers in their cocktail menus and providing simplified cocktail preparation for their customers.
3. Retail Industry - The retail industry can offer a new range of all-natural, non-alcoholic mixers for at-home cocktail preparation for consumers who are interested in health and wellness and non-alcohol-centered social experiences.
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