The Aircel 2012 Campaign Illustrates How Many Minutes a Person Gets
Meghan Young — October 28, 2012 — Marketing
References: mccann & ibelieveinadv
The Aircel 2012 campaign adorably illustrates its tag line, "Let your talk, talk," via speech bubbles that sport strategic slits as mouths. Rotated in such a way that the part that indicates who is speaking forms a nose, each speech bubble is full of personality. Unfortunately, these speech bubbles appear to have been through the gutter and back by their dirty looks.
Conceived and executed by Mccann Erickson, an ad agency based in New Delhi, India, the Aircel 2012 campaign was both art directed and copy written by Manu Gupta. Simple and clever, the Aircel 2012 campaign shows just how many minutes people will be able to enjoy with this company. The only thing is, not many people will be generous enough to let their talk, talk.
Conceived and executed by Mccann Erickson, an ad agency based in New Delhi, India, the Aircel 2012 campaign was both art directed and copy written by Manu Gupta. Simple and clever, the Aircel 2012 campaign shows just how many minutes people will be able to enjoy with this company. The only thing is, not many people will be generous enough to let their talk, talk.
Trend Themes
1. Interactive Advertising - Using speech bubbles with strategic slits as mouths opens up new possibilities for engaging and interactive advertising campaigns.
2. Personality-driven Marketing - The use of speech bubbles with rotated designs that give them a nose-like appearance adds character and personality to marketing materials, creating more memorable and relatable campaigns.
3. Creative Taglines - The Aircel 2012 campaign's tagline, 'Let your talk, talk,' exemplifies the potential success of catchy and thought-provoking taglines in grabbing consumers' attention and promoting brand messaging.
Industry Implications
1. Advertising - The innovative use of speech bubbles in the Aircel 2012 campaign opens up new possibilities for advertisers to create visually appealing and engaging advertising campaigns.
2. Creative Design - The artistic concept of using speech bubbles with strategic slits as mouths demonstrates the potential for creative designers to think outside the box and develop visually unique and captivating designs.
3. Telecommunications - The Aircel 2012 campaign highlights the opportunity for telecommunications companies to differentiate themselves through creative and memorable marketing campaigns that emphasize the value of communication.
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