Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

25 Shampoo Marketing Examples

From Flowing Facial Hair Ads to Alcohol-Scented Soap

— October 12, 2014 — Marketing
Although the concept of shampoo marketing might seem like an obscure topic at first glance, the innovative ways that brands are going about it are simply too interesting to not highlight. Starting with the hilarious approach that Head & Shoulders has taken to advertising, this collection of shampoo marketing examples features everything from packaging to billboards and everywhere in between to give a broad overview of how brands are selling something that traditionally sells itself.

What's fascinating is that within the past while we've seen shampoo marketing transition from being rather carefree to more serious in tone. This shift to speaking on a candid level with consumers is spilling outward from shampoo marketing to several areas in the sundries market and beyond.
5.5
Score
Popularity
Activity
Freshness
23
Lusciously Athletic Shampoo Ads
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
<
22
Donation-Branded Haircare
Donation-Branded Haircare
Laabn Plasters How Much Money Goes to Charity Based on the Product
<
21
Booze-Based Hair Products
Booze-Based Hair Products
Frank Leder's Wheat Beer Shampoo Gives You Luscious Beer-Drenched Locks
<
20
Beer Based Shampoos
Beer Based Shampoos
Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party
<
19
Stereotyped Shampoo Duos
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
<
18
Snowy Scalp Shampoo Ads
Snowy Scalp Shampoo Ads
L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff
<
17
Sporty Shampoo Packaging
Sporty Shampoo Packaging
Head & Shoulders' World Cup Package Features Flags & Iconic Players
<
16
Alcohol-Scented Soap
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
<
15
Playful Bilingual Packaging
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
<
14
Egg-Shaped Eco Shampoo
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
<
13
Luxe Custom Hair Products
Luxe Custom Hair Products
This Custom Shampoo from Concoction Lets You Make the Perfect Mix
<
12
Empowering Shampoo Ads
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
<
11
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
<
10
Insect-Covered Head Ads
Insect-Covered Head Ads
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
<
9
Apothecary-Inspired Shampoo Packaging
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
<
8
Punchy Shampoo Branding
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
<
7
Flowing Facial Hair Ads
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
<
6
Abstract Shampoo Packaging
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
<
5
Personified Pooch Shampoo Ads
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
<
4
Two-Ended Grooming Products
Two-Ended Grooming Products
The Double Bottle Concept Halves the Containers in Your Shower
<
3
Holey Shampoo Bottles
Holey Shampoo Bottles
The Convenient Cavity Dispenser is Handy
<
2
Baggage Tag Branding
Baggage Tag Branding
Destination Shampoo Packaging is a Fitting Case for Travel-Sized Toiletries
<
1
Gradated Shampoo Bottles
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
<