UV Vodka's Photochromic Bottle Design Comes to Life in Sunlight
Laura McQuarrie — July 23, 2021 — Lifestyle
References: phillipsdistilling & prnewswire
The new UV Vodka bottle design introduces a fresh new look for the brand that brings its products to life under the light of the sun. Thanks to a photochromic design, the bottle takes on a spectrum of colors when exposed to UV sunlight. Created to deepen the connection between the brand's name and connection with sunlight, the refreshed packaging provides an experience with sunlight-activated ink. When the bottles are removed from the sunlight, the colors disappear.
Along with its fresh new look, UV Vodka is introducing a brand-new tagline: "Bring the Light."
This summer in particular, people are enjoying more gatherings with others outside, and this vodka promises to be an inspiring conversation piece.
Along with its fresh new look, UV Vodka is introducing a brand-new tagline: "Bring the Light."
This summer in particular, people are enjoying more gatherings with others outside, and this vodka promises to be an inspiring conversation piece.
Trend Themes
1. Photochromic Packaging Trend - Using photochromic materials in packaging designs to create a unique, interactive experience for consumers.
2. Sun-activated Product Trend - Developing products that change or react when exposed to UV sunlight for a fun and engaging experience.
3. Experience-driven Marketing Trend - Brands are focusing on creating memorable and interactive experiences for consumers through their marketing strategies.
Industry Implications
1. Alcohol Industry - Incorporating sun-activated ink and photochromic materials in alcohol packaging designs to enhance the social drinking experience.
2. Packaging Industry - Exploring the use of photochromic inks and materials in package designs to create an interactive, multi-sensory experience for customers.
3. Marketing Industry - Utilizing photochromic inks and materials in marketing campaigns to create memorable, interactive experiences for consumers.
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