Tequila Komos Reposado Rosa Takes Cues from European Winemaking
Laura McQuarrie — February 11, 2021 — Lifestyle
References: komos & businesswire
Tequila Komos Reposado Rosa is redefining the Reposado category with an innovation that fuses aspects of traditional tequila-making with European winemaking techniques. The rosé tequila boasts a Blanco Tequila as a base that's aged in once-used, red wine French oak barrels. The process gives the product its light pink hue and delicate aroma. In terms of taste, Tequila Komos Reposado Rosa is said to be "round and plush on the palate and extremely smooth."
As a category-defining product, the rosé tequila is packaged in an elegant porcelain bottle that offers a nod to the Mediterranean.
Tequila Komos Reposado Rosa follows the launch of Tequila Komos, which sold out of its first batch in less than 60 days. Wine and tequila lovers alike can look forward to the official launch of the rosé tequila in May 2021.
As a category-defining product, the rosé tequila is packaged in an elegant porcelain bottle that offers a nod to the Mediterranean.
Tequila Komos Reposado Rosa follows the launch of Tequila Komos, which sold out of its first batch in less than 60 days. Wine and tequila lovers alike can look forward to the official launch of the rosé tequila in May 2021.
Trend Themes
1. Hybrid Alcohol Beverages - Tequila Komos Reposado Rosa fuses aspects of traditional tequila-making with European winemaking techniques, creating a hybrid alcohol beverage that can inspire other innovations.
2. Upcycling of Oak Barrels - Tequila Komos Reposado Rosa uses once-used, red wine French oak barrels, showing a trend towards upcycling and sustainability in the alcohol industry.
3. Blurring of Category Lines - Tequila Komos Reposado Rosa's unique characteristics blur the lines between tequila and wine categories, suggesting potential disruptive innovations in the beverage industry.
Industry Implications
1. Alcohol Manufacturing - The success of Tequila Komos and Tequila Komos Reposado Rosa shows a growth opportunity for new and established alcohol manufacturers in the hybrid beverage space.
2. Packaging Design - The elegant porcelain bottle of Tequila Komos Reposado Rosa represents a potential opportunity for packaging designers to create unique, marketable designs in the alcohol industry.
3. Wine and Tequila Industries - The popularity of Tequila Komos Reposado Rosa among wine and tequila lovers showcases the potential for crossover and collaboration between the two industries.
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