From Immersive Airport Shops to Storytelling Wine Displays
Laura McQuarrie — September 4, 2021 — Business
Now that shoppers are beginning to venture outside of their homes and return to their favorite destinations, the top September 2021 retail trends offer a look at some of the innovative ways retailers are boosting foot traffic and enticing people back inside for safe shopping.
While some companies are doubling down on dark stores and ghost kitchens that rely more on marketing than in-person experiences, others are preparing to welcome shoppers back to dynamic brick-and-mortar spaces. Many of these experiential designs are focused on rebuilding a sense of community in a safe way, as seen with Gym+Coffee's clubhouse for socializing, shopping and staying active.
Notably, IKEA is introducing a brand-new store format called Home Experience of Tomorrow and the Nike Rise Seoul concept dives deep into engaging phygital retail.
While some companies are doubling down on dark stores and ghost kitchens that rely more on marketing than in-person experiences, others are preparing to welcome shoppers back to dynamic brick-and-mortar spaces. Many of these experiential designs are focused on rebuilding a sense of community in a safe way, as seen with Gym+Coffee's clubhouse for socializing, shopping and staying active.
Notably, IKEA is introducing a brand-new store format called Home Experience of Tomorrow and the Nike Rise Seoul concept dives deep into engaging phygital retail.
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