Indeed Labs Unveiled its Newest Location in Hong Kong
Elena Rahman — August 27, 2021 — Business
References: ca.indeedlabs & cosmeticsdesign-asia
Indeed Labs debuted its first physical shop in Asia. The Canadian skincare brand is now available in Hong Kong's Mannings, marking its first expansion in the region. Indeed Labs is best known for developing simple skincare products that feature star ingredients such as hyaluronic acid and coenzyme Q10.
The brand finally enters Aisa's lucrative skincare market through its partnership with Mannings, a leading pharmacy chain in Hong Kong. The skincare products will be available in 180 brick-and-mortar outlets. The company opted for a physical store to build brand awareness in the region, despite the heavy shift towards digital commerce over the last year and a half. In addition, the company is also expanding across Asia through its online store.
Image Credit: Indeed Labs
The brand finally enters Aisa's lucrative skincare market through its partnership with Mannings, a leading pharmacy chain in Hong Kong. The skincare products will be available in 180 brick-and-mortar outlets. The company opted for a physical store to build brand awareness in the region, despite the heavy shift towards digital commerce over the last year and a half. In addition, the company is also expanding across Asia through its online store.
Image Credit: Indeed Labs
Trend Themes
1. Physical Retail Expansion in Asia - Canadian skincare brand Indeed Labs' entry into the Asian physical retail market through Mannings opens up opportunities for other companies to consider physical retail expansion in the region.
2. Simplified Skincare Products - Indeed Labs' success with their simple yet effective skincare products featuring star ingredients like hyaluronic acid and coenzyme Q10 highlights the potential of more companies exploring minimalistic skincare formulations.
3. Partnerships with Pharmacy Chains - Indeed Labs' partnership with Mannings in Hong Kong shows the potential for other beauty brands to collaborate with pharmacy chains to expand their products' reach in Asia.
Industry Implications
1. Skincare - The expansion of Canadian skincare brand Indeed Labs into Asia's competitive skincare market demonstrates an opportunity for more skincare companies to consider expansion into the region.
2. Retail - Indeed Labs' decision to open its first physical store in Asia showcases the potential for other retail companies to consider physical store expansion in the region despite the rise of digital commerce.
3. Pharmaceuticals - Indeed Labs' partnership with Mannings highlights the potential for other pharmaceutical companies to explore collaborations with beauty brands to expand their offerings in Asia's skincare market.
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