On's Performance Running Lab Helps Runners Harness Their True Potential
Laura McQuarrie — August 6, 2021 — Business
References: on-running & fashionunited.uk
This month, Swiss running brand On is opening the doors to a pop-up performance running lab that offers everything from individual running analysis, coaching and training feedback to shoe fitting and recommendations.
Inside the pop-up space in Shoreditch, visitors will get to experience the magic wall technology from On's flagship space in New York, which uses hidden gait-cycle analysis technology to analyze running styles straight from the store floor. The site is a destination for experiencing the brand's RunScan and SizeScan technology, and runners have the ability to partake in group drills, plus strength and conditioning sessions.
The pop-up lab is helping to launch On’s newest maximum cushioning shoe, the Cloudstratus, so that runners can get a sense of what it feels like to "run on clouds."
Inside the pop-up space in Shoreditch, visitors will get to experience the magic wall technology from On's flagship space in New York, which uses hidden gait-cycle analysis technology to analyze running styles straight from the store floor. The site is a destination for experiencing the brand's RunScan and SizeScan technology, and runners have the ability to partake in group drills, plus strength and conditioning sessions.
The pop-up lab is helping to launch On’s newest maximum cushioning shoe, the Cloudstratus, so that runners can get a sense of what it feels like to "run on clouds."
Trend Themes
1. Pop-up Running Labs - On's new pop-up running lab offers runners personalized analysis, coaching and training, and showcases the brand's latest technology.
2. Individualized Running Analysis - On's innovative gait-cycle analysis technology provides individualized running analysis that can be used to improve running performance.
3. Maximum Cushioning Shoes - On's latest shoe release, the Cloudstratus, is being showcased in the pop-up lab and provides maximum cushioning and comfort for runners.
Industry Implications
1. Sports Retail - Sports retailers can use On's pop-up running lab as inspiration for personalized shopping experiences that incorporate innovative technology to improve customer satisfaction.
2. Fitness Technology - On's gait-cycle analysis technology and individualized coaching can be marketed to fitness technology companies looking to provide individualized and data-driven training programs.
3. Footwear - On's launch of the Cloudstratus provides footwear companies an opportunity to introduce maximum cushioning and comfort technology into their product lineups.
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