The #WawaRun Gear Sweepstakes Celebrates the End of Summer
Michael Hemsworth — August 26, 2021 — Marketing
The #WawaRun Gear Sweepstakes is being launched by convenience store brand Wawa to provide consumers a way to celebrate the end of the summer and pick up some exclusive swag. The campaign will offer lucky winners with access to custom coolers, tents and cameras to help them gear up for their final road trips for the year. The sweepstakes will also see 10 winners the chance to win an exclusive pair of Nike Air Max 90 sneakers thanks to a collaboration with Garrixon.
Senior Director of Brand Strategy and Experience Todd Miller spoke on the #WawaRun Gear Sweepstakes saying, "At Wawa we pride ourselves on fueling the day of so many customers throughout the markets we serve and this fun giveaway provides one additional way to bring happiness to customers who want to make a #WawaRun in style. We know how excited customers get about the chance to win Wawa gear and we hope this is a fun summer contest that our communities love!"
Senior Director of Brand Strategy and Experience Todd Miller spoke on the #WawaRun Gear Sweepstakes saying, "At Wawa we pride ourselves on fueling the day of so many customers throughout the markets we serve and this fun giveaway provides one additional way to bring happiness to customers who want to make a #WawaRun in style. We know how excited customers get about the chance to win Wawa gear and we hope this is a fun summer contest that our communities love!"
Trend Themes
1. Convenience Store Sweepstakes - Convenience stores can collaborate with popular brands to launch sweepstakes campaigns that offer exclusive merchandise to incentivize customer engagement.
2. Customized Merchandise - Creating customized merchandise such as coolers, tents, cameras, and sneakers can help companies provide unique customer experiences and build brand loyalty.
3. Branded Merchandise Collaboration - Collaborating with popular brands to launch branded merchandise can be an effective way for companies to increase brand awareness and customer engagement.
Industry Implications
1. Convenience Store Industry - Convenience store industry can increase customer engagement by collaborating with popular brands and launching sweepstakes campaigns that offer customized merchandise.
2. Sportswear Industry - Sportswear industry can collaborate with convenience stores to launch branded merchandise campaigns that offer exclusive products and merchandise to expand brand awareness and elevate customer engagement.
3. Photography Industry - Photography industry can collaborate with convenience stores to launch campaigns that offer custom cameras and photography gear as part of sweepstakes to increase brand awareness and customer engagement.
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