From Extra-Large Foundation Cosmetics to Eco-Friendly Soap Bottles
Laura McQuarrie — September 2, 2019 — Eco
These oversized beauty products feature packaging designs that are much larger than usual, making them usually anything but travel-friendly but ideal for stocking up on a favorite body cream, lotion, soap or nail polish.
This year, Glossier re-released its Supers serums in larger sizes at the same price—The Super Pack includes three 30-milliliter bottles that can be purchased for $65. Knowing that many consumers want to be able to replenish the products they use less often, and reduce packaging waste in the process, a number of other brands are also releasing extra-large packaging designs. While brands like Lush Cosmetics are introducing Super Soapers and XL pots, others are scaling up the size of their best-selling products and pairing them with limited-edition art.
This year, Glossier re-released its Supers serums in larger sizes at the same price—The Super Pack includes three 30-milliliter bottles that can be purchased for $65. Knowing that many consumers want to be able to replenish the products they use less often, and reduce packaging waste in the process, a number of other brands are also releasing extra-large packaging designs. While brands like Lush Cosmetics are introducing Super Soapers and XL pots, others are scaling up the size of their best-selling products and pairing them with limited-edition art.
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