Esker Beauty's Extra Large Roller Boosts Stimulation and Product Benefits
Laura McQuarrie — May 6, 2019 — Fashion
References: eskerbeauty & vogue.in
Over the last few years, the world of beauty has become obsessed with stone facial rollers and now, Esker Beauty is introducing an extra large body roller so that the same benefits of the tool can be applied to the rest of the skin. The brand's Allover Roller is made with stainless steel and textured polished jade, which makes it a plastic-free beauty tool—to complement this fact, the brand opted to package its eco-friendly beauty tool in a box without plastic that's 100% recyclable.
The jade body roller is useful for self-massage as it helps to increase stimulation, enhance the benefits of body care products by driving them deeper into the skin, and overall promoting skin that's luminous, healthy-looking and toned.
The jade body roller is useful for self-massage as it helps to increase stimulation, enhance the benefits of body care products by driving them deeper into the skin, and overall promoting skin that's luminous, healthy-looking and toned.
Trend Themes
1. Stone Facial Rollers - Expanding the concept of stone facial rollers to the rest of the body offers disruptive innovation opportunities in the beauty industry.
2. Plastic-free Beauty Tools - The demand for eco-friendly beauty tools presents disruptive innovation opportunities for companies to create sustainable alternatives.
3. Enhancing Skin Stimulation - Developing innovative tools and products that enhance skin stimulation can lead to disruptive innovations in the skincare industry.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore disruptive innovation opportunities by incorporating stone facial rollers and body rollers into their product offerings.
2. Packaging - The packaging industry can innovate by creating eco-friendly and plastic-free packaging options for beauty tools and other products.
3. Wellness and Self-care - The wellness and self-care industry can tap into the trend of increasing skin stimulation by developing new self-massage tools and promoting their benefits.
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