Deco Miami's Resort Label Bottles Target Millennials Who Want More
Laura McQuarrie — April 4, 2018 — Fashion
References: instagram & deco.miami
Deco Miami's Resort Label was launched in response to consumer demand for larger nail polish bottles—while conventional nail lacquer bottle sizes come in at just 6ml, the patent-pending Resort Label bottles provide 14.8ml of product.
Deco Miami prices its shades like Tied Down, Kitten's Paw and Better Than the Photos at an affordable $12, and for the launch of the Resort Label, it is offering the bottles for an ultra-special low price.
The art deco-style bottles boast an attractive, eye-catching design that specifically appeals to the Millennial consumer. Beyond being drawn to the colors, packaging and price of Deco Miami's products, young consumers will also value the fact that the brand's luxurious formulas are cruelty-free, 8-free and vegan.
Deco Miami prices its shades like Tied Down, Kitten's Paw and Better Than the Photos at an affordable $12, and for the launch of the Resort Label, it is offering the bottles for an ultra-special low price.
The art deco-style bottles boast an attractive, eye-catching design that specifically appeals to the Millennial consumer. Beyond being drawn to the colors, packaging and price of Deco Miami's products, young consumers will also value the fact that the brand's luxurious formulas are cruelty-free, 8-free and vegan.
Trend Themes
1. Oversized Nail Polish Packages - The trend of larger nail polish bottles provides an opportunity for brands to cater to consumer demand for more product in each purchase.
2. Affordable Luxury - The trend of offering luxury products at an affordable price point presents an opportunity to attract younger consumers looking for high-quality items without breaking the bank.
3. Eco-friendly Beauty - The trend of cruelty-free, 8-free, and vegan formulas in beauty products offers an opportunity for brands to cater to environmentally conscious consumers who value ethical practices.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of oversized nail polish packages to create innovative packaging and product offerings to meet consumer demand.
2. Fashion - The fashion industry can incorporate oversized nail polish bottles as accessories or promotional items to cater to millennials looking for unique and trendy fashion accessories.
3. Retail - The retail industry can leverage the trend of offering luxury products at affordable prices to attract and retain younger consumers seeking value and high-quality products.
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