From Gen Z Underwear Campaigns to Crayon Lip Lines
Ellen Smith — July 1, 2019 — Life-Stages
Understanding and marketing to a younger demographic can be a difficult task, but those looking to do so will find inspiration in this list of June 2019 youth ideas. From Gen Z-targeted underwear campaigns to crayon-themed lip kits, this list demonstrates all the ways brands are engaging with with youthful consumers by sparking meaningful conversation.
Most notably, is Calvin Klein's #MyCalvin's campaign, which featured the 17-year-old artist Billie Eilish. In the ad, Eilish discusses her thoughts on inclusivity, and body positivity, which generated conversation among her fans. Other brands are engaging the younger demographic in a much ore hands-on manner, like The Mirror, which created an entire Gen Z-edited edition to share different with its readers.
Most notably, is Calvin Klein's #MyCalvin's campaign, which featured the 17-year-old artist Billie Eilish. In the ad, Eilish discusses her thoughts on inclusivity, and body positivity, which generated conversation among her fans. Other brands are engaging the younger demographic in a much ore hands-on manner, like The Mirror, which created an entire Gen Z-edited edition to share different with its readers.
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