The Cheez-It x Nails Inc Duo Shares Two Cheez-It-Inspired Shades
Laura McQuarrie — January 3, 2024 — Marketing
References: shop.cheezit & instagram
The Cheez-It x Nails Inc Feelin' the Cheeziest Nail Polish Duo was created to honor the Cheez-It Citrus Bowl and it shares two colorful nail shades inspired by the beloved cheesy snack and its packaging. In the nail polish pack, beauty lovers and snackers alike will find fun, Cheez-It-inspired shades: Orange You Feelin’ the Cheeziest and Flexin’ in the Red Zone.
These shades share a fan-favorite long-wearing formula that's 100% vegan and cruelty-free, and they're paired with a patented wide-hugging brush to simplify the application process from start to finish.
Currently available for pre-order, the snack-inspired nail polish pairing ties in with activations at the Cheez-it Citrus Bowl, which will offer manicures and pedicures with an on-brand twist—"mani-cheddiz."
These shades share a fan-favorite long-wearing formula that's 100% vegan and cruelty-free, and they're paired with a patented wide-hugging brush to simplify the application process from start to finish.
Currently available for pre-order, the snack-inspired nail polish pairing ties in with activations at the Cheez-it Citrus Bowl, which will offer manicures and pedicures with an on-brand twist—"mani-cheddiz."
Trend Themes
1. Snack-inspired Nail Polishes - The Cheez-It x Nails Inc duo offers colorful nail shades inspired by the beloved cheesy snack, presenting an opportunity for nail polish brands to collaborate with popular food brands.
2. Long-wearing Vegan Formulas - The 100% vegan and cruelty-free formula of the Cheez-It x Nails Inc nail polishes showcases the rising demand for sustainable beauty products, signaling an opportunity for beauty brands to develop innovative, animal-friendly offerings.
3. Branded Activation Experiences - The Cheez-It Citrus Bowl's manicure and pedicure activations, featuring Cheez-It-inspired nail polishes, highlight the increasing popularity of immersive brand experiences, presenting an opportunity for event organizers to collaborate with beauty brands for unique collaborations.
Industry Implications
1. Nail Polish - The Cheez-It x Nails Inc collaboration opens up possibilities for the nail polish industry to tap into the food and snack market with innovative, themed shades.
2. Beauty - The success of the Cheez-It x Nails Inc nail polish duo indicates a potential disruptive opportunity for the beauty industry to explore more partnerships with popular food brands.
3. Event Organizing - The Cheez-It Citrus Bowl's on-brand manicure and pedicure activations showcase the potential for event organizers to create immersive brand experiences in collaboration with beauty brands, leading to unique and engaging events.
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