The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
Regan Canie — October 5, 2011 — Marketing
References: debeers & luxurylaunches
No need to drag your significant other down to the jewelry store to prove that you know exactly what your bling of choice is now that the De Beers 'My Forevermark Fitting' has made it possible to drop hints right from home.
The augmented reality application is a downloadable feature that has turned the renowned diamond company's Forevermark collection into pieces that can be tried on through the use of your webcam. The creation was made in collaboration with AKQA agency and augmentation experts Holition, producing a practical device that actually shows the way a pendant, set of earrings, or ring would appear in certain lights or against your skin tone.
The De Beers 'My Forevermark Fitting' is a neat electronic jewelry trial takes the 'try before you buy' concept to the next level of cool.
The augmented reality application is a downloadable feature that has turned the renowned diamond company's Forevermark collection into pieces that can be tried on through the use of your webcam. The creation was made in collaboration with AKQA agency and augmentation experts Holition, producing a practical device that actually shows the way a pendant, set of earrings, or ring would appear in certain lights or against your skin tone.
The De Beers 'My Forevermark Fitting' is a neat electronic jewelry trial takes the 'try before you buy' concept to the next level of cool.
Trend Themes
1. Augmented Reality Jewelry - Opportunity for jewelry companies to develop AR applications that allow customers to virtually try on and visualize their products before purchasing.
2. Digital Jewelry Retail - Opportunity for jewelry retailers to integrate digital technology into their sales process by providing online try-on features, and catering to shifting customer preferences toward convenient and modern shopping experiences.
3. Collaborative Marketing - Opportunity for brands to collaborate with digital agencies and experts to create innovative marketing campaigns that leverage cutting-edge technologies like AR to engage with consumers in unique and engaging ways.
Industry Implications
1. Jewelry Retail - For jewelry retailers, developing online try-on technology, whether through AR integration or other digital means, can help them keep up with changing customer preferences and compete in the modern digital marketplace.
2. Digital Marketing - Digital marketing agencies and experts have an opportunity to leverage their skills and expertise in creating innovative campaigns that incorporate new and emerging technologies like AR to help jewelry companies reach broader audiences and generate new sales.
3. Augmented Reality Development - For AR developers, the jewelry industry presents a unique opportunity to create cutting-edge try-on technology, potentially propelling the industry into a new era of digital retail and marketing.
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