The China Environmental Protection Foundation Campaign Urges Human Help
Meghan Young — March 29, 2012 — Eco
References: ogilvy & ibelieveinadv
As sad and depressing as the China Environmental Protection Foundation campaign is, it is also extremely eye-opening. More often than not, the cause of animal deaths is put in the hands of humans. In this case, however, animals are portrayed as committing suicide in order to leave their despairing circumstances.This ad campaign shows just how terrible human's environmental neglect can be if not recognized and improved.
The China Environmental Protection Foundation campaign was created by the Hong Kong branch of global ad agency Ogilvy & Mather. With the familiar tag line, "Goodbye cruel world," the campaign asks people, "How far can we push nature before it simply gives up?" It was created directed by Alvin Lim and Richard Sorensen.
The China Environmental Protection Foundation campaign was created by the Hong Kong branch of global ad agency Ogilvy & Mather. With the familiar tag line, "Goodbye cruel world," the campaign asks people, "How far can we push nature before it simply gives up?" It was created directed by Alvin Lim and Richard Sorensen.
Trend Themes
1. Environmental Awareness - There is a growing trend towards raising environmental awareness through shocking and provocative advertising campaigns.
2. Emotional Connection - Advertising campaigns are increasingly using emotional connections to convey messages and drive action towards social and environmental causes.
3. Human Responsibility - There is an emerging trend towards highlighting human responsibility for environmental issues and the impact on animal welfare.
Industry Implications
1. Advertising - Advertisers have an opportunity to create more impactful and emotionally resonant campaigns that drive awareness and action towards social and environmental causes.
2. Animal Welfare - The animal welfare industry can leverage provocative advertising campaigns to draw attention to the impacts of human neglect and drive donations and activism towards animal welfare causes.
3. Environmental Ngos - Environmental NGOs have an opportunity to collaborate with advertising agencies to create more impactful and emotionally resonant campaigns that drive awareness and action towards environmental issues.
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