The Panasonic Lumix Campaign Shows the Camera's Zoom Capabilities
Meghan Young — February 4, 2012 — Marketing
References: jwt & ibelieveinadv
The Panasonic Lumix campaign shows that this camera can zoom in so close it will make the photographed animals go cross-eyed. As impossible as these captures may be, the camera's capabilities are far from impossible. The ad campaign simply conveys just how impressive this digital camera really is.
Conceived and executed by JWT, an ad agency based in Tunisia, Africa, the Panasonic Lumix campaign centers around adorable portraits of an owl, lion and monkey. Although a simple concept, the ad campaign is also creative and funny. It may even inspire people to pick up the Panasonic Lumix camera in order to attempt recreating these very images.
The Panasonic Lumix campaign was art directed by Provost Christophe.
Conceived and executed by JWT, an ad agency based in Tunisia, Africa, the Panasonic Lumix campaign centers around adorable portraits of an owl, lion and monkey. Although a simple concept, the ad campaign is also creative and funny. It may even inspire people to pick up the Panasonic Lumix camera in order to attempt recreating these very images.
The Panasonic Lumix campaign was art directed by Provost Christophe.
Trend Themes
1. Zoom Capabilities in Camera - Disruptive innovation opportunity: Develop advanced zoom technology in digital cameras to capture highly detailed and close-up shots.
2. Creative and Funny Ad Campaigns - Disruptive innovation opportunity: Create unique and humorous advertising strategies to engage and inspire potential customers.
3. Adorable Animal Portraits - Disruptive innovation opportunity: Explore the use of animal imagery in advertising to evoke emotions and attract attention.
Industry Implications
1. Digital Camera Manufacturing - Disruptive innovation opportunity: Incorporate advanced zoom features in digital cameras to enhance their photographic capabilities.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop groundbreaking advertising campaigns that combine creativity and humor to effectively promote products and inspire consumer interest.
3. Wildlife Conservation and Photography - Disruptive innovation opportunity: Leverage animal portraits and digital photography advancements to raise awareness about wildlife conservation and capture captivating visual representations.
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