A Campaign for Lipton Ice Tea Shows Customers About to Be Eaten Alive
Alexander Lam — June 25, 2013 — Marketing
References: ibelieveinadv
A series of ads developed by ad agency DDB Sydney shows Lipton Ice Tea enhancing your attractiveness to predators. Each print ad features a different predator drooling over a tea-consuming human. As unsuspecting people refresh themselves with an ice tea, predatory animals creep up behind them with an evil grin.
Lipton's ads feature each of the scenarios happening while the poor protagonists are out adventuring in exotic locations. From the swamp to the plains of Africa, the ads target adventure-seeking youth. The text "Lunch looks better with Lipton" accompanies the humorously horrific visuals.
DDB Sydney created three ads for Lipton. Each one advertises a different version of the tea. Accompanying the various flavors are different animals. The ad agency chose to promote the green tea, lemon and peach ice tea flavors.
Lipton's ads feature each of the scenarios happening while the poor protagonists are out adventuring in exotic locations. From the swamp to the plains of Africa, the ads target adventure-seeking youth. The text "Lunch looks better with Lipton" accompanies the humorously horrific visuals.
DDB Sydney created three ads for Lipton. Each one advertises a different version of the tea. Accompanying the various flavors are different animals. The ad agency chose to promote the green tea, lemon and peach ice tea flavors.
Trend Themes
1. Humorous Shockvertising - Lipton Ice Tea's predatory tea ads demonstrate the potential for using humor and shock value to grab consumer attention and create memorable advertising campaigns.
2. Adventure-seeking Targeting - The Lipton Ice Tea ads targeting adventure-seeking youth highlight the opportunity for brands to tailor their marketing efforts towards specific demographics and lifestyle preferences.
3. Flavor-based Branding - Lipton Ice Tea's use of different animals to represent each flavor showcases the trend of flavor-based branding, offering opportunities for businesses to create unique identities and associations for their products.
Industry Implications
1. Advertising and Marketing - The Lipton Ice Tea ads exemplify the potential for creative and attention-grabbing ad campaigns, creating opportunities for advertising agencies to come up with unique concepts for their clients.
2. Beverage - The Lipton Ice Tea ads demonstrate the potential for innovative and eye-catching marketing strategies in the beverage industry, encouraging other companies to think outside the box when promoting their products.
3. Food and Beverage Packaging - Lipton Ice Tea's flavor-based branding approach highlights the opportunity for companies in the food and beverage packaging industry to design packaging that reflects the unique characteristics and flavors of their products.
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