The Most Recent Campaign for Hiltl Vegetarian Restaurant Gets Toothy
Armida Ascano — September 17, 2010 — Marketing
References: hiltl.ch & adsoftheworld
The most recent Hiltl vegetarian restaurant advertising campaign features three of the Jungle's most feared predators donning bucktoothed grins.
The concept behind this campaign is found in the animals's lack of fangs, signifying less meat consumption. The accompanying tag line reads “Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.†The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution.
Implications - North American consumers are becoming much more health conscious due to media saturation of medical reports. As such, corporations that provide products with potential health benefits are likely to generate more revenue than goods with no foreseeable health benefits.
The concept behind this campaign is found in the animals's lack of fangs, signifying less meat consumption. The accompanying tag line reads “Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.†The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution.
Implications - North American consumers are becoming much more health conscious due to media saturation of medical reports. As such, corporations that provide products with potential health benefits are likely to generate more revenue than goods with no foreseeable health benefits.
Trend Themes
1. Health Conscious Consumers - Opportunity for corporations to provide products with potential health benefits and generate more revenue.
2. Creative Advertising Campaigns - Opportunity to capture consumer attention with goofy, adorable, and persuasive concepts.
3. Vegetarian and Vegan Food Industry - Opportunity for growth and increased demand as more consumers adopt plant-based diets.
Industry Implications
1. Health and Wellness - Opportunity to provide products and services that cater to health conscious consumers.
2. Advertising and Marketing - Opportunity to create engaging and persuasive campaigns that capture consumer attention.
3. Hospitality and Food Service - Opportunity to tap into the growing demand for vegetarian and vegan food options.
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