'City Farmers' Uses Humor to Appeal to Dog and Cat Owners
Katie Cordrey — June 21, 2010 — Marketing
References: adsoftheworld & thenewspaperworks.au
City Farmers in Western Australia specializes in pet products and yard supplies. The company recently ran ads to illustrate how people actually interact with their pets might be improved by purchasing their products.
The humorous and creative ads express City Farmers’ corporate personality -- a vacant fishbowl advertises catfood and a dog next to his sleeping owner advertises pet beds. Dog poo with a footprint just inside a door suggests a doggie door would've been useful and a woman walking her dog in the rain suggest that a doggie raincoat would make that woman's life a lot more enjoyable.
The humorous and creative ads express City Farmers’ corporate personality -- a vacant fishbowl advertises catfood and a dog next to his sleeping owner advertises pet beds. Dog poo with a footprint just inside a door suggests a doggie door would've been useful and a woman walking her dog in the rain suggest that a doggie raincoat would make that woman's life a lot more enjoyable.
Trend Themes
1. Creative Advertising - Exploring innovative and humorous ways to advertise products and appeal to consumers.
2. Personalized Pet Products - Developing customized pet products that improve the daily interactions between pets and their owners.
3. Enhanced Pet Accessories - Designing innovative pet accessories that enhance the comfort and convenience of pet ownership.
Industry Implications
1. Pet Retail - Pet retailers can capitalize on the trend by offering a wide range of creative and personalized products to attract customers.
2. Advertising and Marketing - The advertising and marketing industry has the opportunity to create memorable and impactful campaigns that resonate with pet owners.
3. Design and Manufacturing - Designers and manufacturers can develop innovative and practical pet accessories to meet the growing demand for enhanced pet experiences.
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