Bacardí & Camila Cabello Dropped a Commemorative Vinyl Single
Laura McQuarrie — July 22, 2024 — Eco
References: shop.bacardi & morningstar
Bacardí and Camila Cabello are continuing their multi-year partnership with an exclusive sugarcane vinyl to celebrate Cabello's new album. The BACARDÍ x Camila Cabello sugarcane vinyl features the first single from the new album, "I LUV IT", crafted using repurposed materials and sugarcane from Bonsucro-certified suppliers.
The process of creating this vinyl begins with sugarcane, which is broken down into bioplastic and then pressed using a lower temperature for reduced energy consumption compared to how vinyl records are usually produced.
To support this limited-edition vinyl launch, Bacardí created videos that explain this process and a short-form video starring Camila Cabello. Bacardí also introduced two custom cocktails inspired by songs from Cabello's C, XOXO. I LUV IT Punch pairs Bacardí Superior rum with elderflower liqueur, passion fruit nectar, lime juice and coconut water.
The process of creating this vinyl begins with sugarcane, which is broken down into bioplastic and then pressed using a lower temperature for reduced energy consumption compared to how vinyl records are usually produced.
To support this limited-edition vinyl launch, Bacardí created videos that explain this process and a short-form video starring Camila Cabello. Bacardí also introduced two custom cocktails inspired by songs from Cabello's C, XOXO. I LUV IT Punch pairs Bacardí Superior rum with elderflower liqueur, passion fruit nectar, lime juice and coconut water.
Trend Themes
1. Eco-friendly Music Production - Sustainability in music production is advancing by utilizing repurposed materials like sugarcane bioplastic for creating vinyl records.
2. Celebrity-branded Merchandise - Artists partnering with brands to release exclusive items, such as commemorative vinyls, offer unique fan experiences and product collections.
3. Video Marketing for Product Launches - Leveraging video content, including behind-the-scenes and promotional clips with celebrities, enhances consumer engagement during product releases.
Industry Implications
1. Music Industry - The integration of sustainable practices in the production of music merchandise reflects a shift towards environmentally conscious manufacturing.
2. Alcohol and Beverage Industry - Collaborative efforts between beverage companies and artists create opportunities for introducing themed cocktails and gaining cultural relevance.
3. Advertising and Marketing Industry - Short-form video campaigns featuring popular artists can significantly boost visibility and consumer interest in newly launched products.
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